Job Description :
Job Title: Entertainment Partnerships Manager
Location: Dublin
Duration: 12 months
Overview of the role:
Working in the Partnerships team withing the wider Marketing function and reporting to the Brand Experience Lead, the Entertainment Partnerships Manager will lead Diageo’s collaboration with entertainment partners across venues, theatres, and outdoor music festivals. This role is pivotal in amplifying brand visibility, driving consumer engagement, and ensuring the seamless execution of partnership activities. It plays a critical role in maximising Diageo’s investment in the music and entertainment space—an increasingly vital channel in a challenging market landscape!

Key Responsibilities

• Strategic Planning: Develop and implement partnership strategies that align with Diageo’s brand objectives across our event portfolio.
• Commercial Planning: Collaborate with commercial teams to enhance execution in and around venues and events.
• Contractual Delivery: Lead the end-to-end delivery of the entertainment partnerships across all activation platforms, including events and venues.
• Event Coordination: Oversee the planning and execution of events, ensuring Diageo’s presence is consistent, impactful, and aligned with brand standards.
• Stakeholder Management: Build and maintain strong relationships with entertainment partnerships, venue operators, event organisers, agencies, and procurement partners.
• Brand Activation: Design and manage brand activations, including promotional campaigns, product placements, and experiential marketing initiatives.
• Ticketing and Hospitality Management: Lead the management of ticket allocations and distribution for events, ensuring seamless coordination with internal collaborators and partners to maximise value and access.
• Budget Management: Develop and manage budgets for partnership activities, ensuring efficient and effective use of resources.
• Performance Analysis: Monitor and evaluate partnership performance, providing actionable insights and recommendations for continuous improvement.
• Compliance & Safety: Ensure all partnership activities adhere to relevant regulations, brand guidelines, and safety standards.

Skills and Qualifications

• Proven experience in partnership management, event coordination, or marketing within the entertainment or FMCG sectors.
• Strong leadership capabilities with a track record of managing cross-functional teams and fostering collaboration.
• Excellent verbal and written communication skills, with the ability to influence and present with impact.
• Analytical approach with the ability to interpret data and drive performance-based decisions.
• Creative problem solver with a passion for developing innovative brand experiences.
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously.

Personal Attributes

• Passion for Entertainment: A genuine enthusiasm for music, theatre, and live events.
• Adaptability: Comfortable working in a fast-paced, ever-evolving environment.
• Customer Focus: Committed to delivering exceptional experiences for consumers and partners alike.

This role plays a pivotal part in integrating Diageo’s diverse entertainment ecosystem, delivering unforgettable experiences for consumers and building long-term brand equity.
It is also positioned as a succession pathway to the Brand Experience Lead role, offering strong career progression.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
St James Gate
Additional Locations :
Job Posting Start Date :
2025-08-0

• Strategic Planning: Develop and implement partnership strategies that align with Diageo’s brand objectives across our event portfolio.
• Commercial Planning: Collaborate with commercial teams to enhance execution in and around venues and events.
• Contractual Delivery: Lead the end-to-end delivery of the entertainment partnerships across all activation platforms, including events and venues.
• Event Coordination: Oversee the planning and execution of events, ensuring Diageo’s presence is consistent, impactful, and aligned with brand standards.
• Stakeholder Management: Build and maintain strong relationships with entertainment partnerships, venue operators, event organisers, agencies, and procurement partners.
• Brand Activation: Design and manage brand activations, including promotional campaigns, product placements, and experiential marketing initiatives.
• Ticketing and Hospitality Management: Lead the management of ticket allocations and distribution for events, ensuring seamless coordination with internal collaborators and partners to maximise value and access.
• Budget Management: Develop and manage budgets for partnership activities, ensuring efficient and effective use of resources.
• Performance Analysis: Monitor and evaluate partnership performance, providing actionable insights and recommendations for continuous improvement.
• Compliance & Safety: Ensure all partnership activities adhere to relevant regulations, brand guidelines, and safety standards