Epicenter Community Activation Specialist Milano W/M at Salomon

Milan, Lombardy, Italy -

Full Time

Start Date

Immediate

Expiry Date

25 Jun, 26

Salary

0.0

Posted On

27 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Trade Activation, Consumer Facing Programs, Demo Days Coordination, Ambassador Management, Influencer Activation, Content Creation, Social Media Management, Event Development, KPI Tracking, Budget Management, Leadership, Organizational Skills, Coordination, Influencing, Communication, Project Management

Industry

Spectator Sports

Description

Company Description Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic and Wilson. “The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports. Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all. Salomon is headquartered in Annecy, France. Job Description Are you an avid runner who loves bringing people together? Do you enjoy turning your passion into community experiences through your marketing skills? Salomon is looking for its new Epicenter Community Activation Specialist in Milan (W/M), a key role at the heart of our brand, our community, and the city. Trade activation Develop the acceleration plan for Trade support (maximize weeks of presence at partners) Plan and coordinate consumer-facing drive to store program following Global guidelines Manage demo days, clinics and on-field presence for Softgoods Manage and coordinate ambassadors Influence / Brand amplification Develop influencers activation plan, scout and manage mid-profiles in the city, create, activate and grow the influencers community in Epicenters, activate micro-influencers in the selected territory Create authentic contents to feed Social Media channels following Global guidelines, manage and coordinate local SoMe channels (with digital team) Leverage international athletes via content, local races, trade activation Events management Develop / leverage the World Golden Trail Seriesin country (360 amplification plan/pre-during-after) Key Races management Epicenter Run events 360 plan pre-during-after and business development Track and analyze sports & influencer marketing KPIs Manage assigned A&P budget Qualifications Essential skills & experience 4+ years’ experience in the specific sports community or overall Marketing environment, strong background of the consumer & influencing area Sport Expert & Enthusiast, sport participant at experienced level (in his/ her sports) Network: connected with sport & community, Sport specific Events, Athletes, Clubs, Coaches, Federation, Programs, etc. Knowledge of Milano running and Sportstyle communities and crews Essential Competencies: Natural leadership: ability to guide and coordinate external vendors/agents; acts as the face of the brand and key contact for a community of 20-40 ambassadors. Able to inspire purpose and passion, and train both internal and external partners. Strong organizational and coordination skills. Influencing skills: builds alignment, cooperation, and shared direction. Excellent verbal and written communication; able to convey ideas clearly. Strong negotiation and networking abilities; builds partnerships at all levels. Solid project management and planning skills; reliable and efficient in execution. Positive, motivating mindset; open‑minded, team‑oriented, and highly connected. Consumer‑centric, contributing to a seamless consumer experience within the OC approach. Confident presenting to large audiences and adapting content to different needs. Desired qualifications : Education : Degree in Marketing or similar relevant field is beneficial Foreign languages: English; C1 and Italian ; native speaker Computer skills: command of Microsoft Office, especially PowerPoint Driver licence mandatory Additional Information Permanent, Full-Time Job Based in Milan Up to 30% business travel required

Responsibilities

This role involves developing and executing trade activation plans, coordinating consumer-facing programs, and managing on-field presence for softgoods. Additionally, the specialist will influence brand amplification by creating and managing an influencer community and generating authentic content for social media channels.