ETHICAL SEO SPECIALIST

Company: iTech
Location: Remote, Hybrid, or Field-based (United Kingdom)
Hourly Pay: 10% above the minimum wage per hour, paid monthly.
Employment Type: Permanent

THE ROLE

We are seeking a motivated Ethical SEO Specialist to establish a crucial role within our growth strategy. You will focus on engaging with customers, building rapport, and establishing robust business relationships. This role is key to providing exceptional product and e-service solutions to businesses and home-workers/domestic customers, helping them meet their digital marketing needs efficiently. Your mission will be to increase website traffic and keep visitors engaged by reviewing the current SEO setup and creating a content plan that delivers a seamless user experience with relevant content that answers visitors’ questions. The ultimate goal is to generate more leads, attract clients, and increase company revenue. You will blend digital analytics, marketing expertise, and tech tools to shape how our business and customers present themselves online. Following best practices and adapting to ever-changing search engine algorithms will be essential.

KEY RESPONSIBILITIES

• Analyse SEO data using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs to understand performance and identify improvement opportunities.
• Conduct technical SEO audits and propose improvements to boost site health, speed, and usability.
• Develop and apply both on-page and off-page SEO strategies, including backlink building, to reach business goals.
• Optimise content to align with search engine requirements while matching user expectations and brand personality.
• Build and maintain a strong backlink profile to increase domain authority.
• Regularly track SEO progress and provide actionable feedback.
• Keep up to date with SEO trends, algorithm changes, and best practices.
• Collaborate with social media, content colleagues, developers, marketers, and customers to embed SEO best practices across all channels. 2
• Craft and roll out content plans that get brands noticed, boost organic traffic, and nudge visitors to act.
• Conduct detailed keyword research to identify valuable search terms and trends relevant to the business and its customers.
• Build, track, and tweak keyword strategies to ensure content ranks higher.
• Monitor competitor SEO tactics and identify opportunities for improvement.
• Present SEO results clearly and understandably to management and clients.
• Conduct regular technical audits to fix broken links, update metadata, adjust URL structures, and organise heading tags.
• Offer SEO advice and support to clients, guiding or acting when necessary.
• Apply user experience and conversion rate optimisation techniques to turn visitors into engaged users and improve site performance.
• Champion ethical SEO practices and educate clients and the community on the adverse effects of black-hat techniques.
• Build and sustain strong relationships with key accounts, engaging potential clients through proactive outreach.
• Understand and assess the needs of each business, recommending products and e-services that best meet their requirements.
• Collaborate closely with management to ensure a seamless client experience from initial contact through to ongoing service/product delivery.
• Ensure staff compliance with environmental regulations and company obligations.
• Communicate effectively with marketing teams and other business units to strengthen internal relationships.
• Collect, analyse, and summarise data and market trends to inform strategic decisions.
• Design, develop, and maintain high-quality, responsive WordPress websites that are visually appealing and user-friendly.
• Ensure websites meet client branding and marketing goals to generate leads.
• Implement responsive web design techniques to ensure accessibility and visual engagement across devices.
• Customise and modify WordPress themes and plugins to meet specific project requirements.
• Optimise website speed, security, and SEO elements to enhance overall site performance.
• Maintain and update websites regularly, troubleshoot issues, and ensure compliance with web standards and accessibility requirements.
• Collaborate with clients and internal teams (content, SEO, marketing) to deliver websites aligned with business goals.
• Work with marketing, social media, and development teams to embed SEO best practices across all digital channels, including YouTube, LinkedIn, and e-commerce platforms.