EU CRM Manager
Location: Berlin (Hybrid - 2 days per week in the office, 3 days per week at home)
Department: Marketing
Position type: Full time
Bring MPB’s ambitious CRM marketing strategy to life for our EU audience.
As EU CRM Manager, you will play a pivotal role in driving engagement with customers and prospects at every stage of their journey. Playing a key role within the EU marketing team and working closely with the Central CRM team, you will shape and execute multichannel CRM communications that make a real impact.
Reporting to the EU Head of Campaigns, you will design, plan, and execute targeted campaigns, ensuring every touchpoint reflects the MPB brand and delivers a personalized customer experience. You’ll track performance against key metrics, optimizing strategies to drive growth and retention.
If you’re passionate about email marketing, personalization, and data-driven decision-making, and have hands-on experience with marketing automation platforms, this is your chance to take CRM to the next level. Join MPB and help shape the future of customer engagement in the EU market.

️ Lead Multichannel CRM Campaigns – Design, build, and execute targeted marketing campaigns across email, SMS, direct mail, and on-product communications to engage EU audiences and drive customer retention.
️ Manage & Optimize Email Marketing – Own all EU email marketing activity, including transactional emails, customer journey automations, and the refer-a-friend program, ensuring effectiveness through continuous improvement.
️ Develop Data-Driven Strategies – Identify and maximize EU first-party data capture opportunities while leveraging insights to refine customer engagement and personalization.
️ Test, Learn & Improve – Implement and manage structured testing across CRM channels, analyzing key performance metrics to enhance campaign effectiveness and optimize customer journeys.
️ Support Customer Loyalty & Engagement – Assist in building the EU loyalty program, ensuring CRM strategies enhance long-term customer relationships and retention.
️ Enhance CRM for Events & Partnerships – Manage CRM-related aspects of in-person events and partner activations, ensuring data capture, enrichment, and follow-up opportunities are maximized.
️ Collaborate & Share Insights – Work closely with the Central CRM team and across markets to align strategies, share learnings, and ensure best practices are implemented.
️ Oversee CRM Tools & Partnerships – Maintain relationships with key suppliers, including customer data and referral marketing platforms, while ensuring smooth CRM operations and compliance with best practices.