Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok’s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
EU Strategy & Initiatives Manager is expected to contribute to growth by maintaining a comprehensive understanding of the livestream business landscape. Responsibilities include, but are not limited to, developing and maintaining a strategic business outlook for TikTok LIVE in Europe and driving key growth initiatives across the organization.

MINIMUM QUALIFICATIONS:

• Proven experience in guild or streamer operations, demonstrating strong organizational and problem-solving skills.
• Proficiency in English is required to effectively communicate and collaborate across regions.
• Strong data analysis capabilities, with the ability to analyze data and identify trends that inform strategic decisions.
• Collaborative team player with a track record of working effectively with cross-functional teams to achieve results.
• Previous experience in project management, including the successful execution of strategies and initiatives.
• Highly competitive and motivated by results, with the ability to devise and execute strategic plans to drive business growth.

PREFERRED QUALIFICATIONS:

• Proficiency in Chinese is preferred for those working with Chinese media and marketing agencies that cater to EU business needs.
  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too

1) Execute initiatives to drive growth within the EU Live Streaming market. This includes identifying new business opportunities and proactively implementing strategies to enhance the scalability of EU Live businesses. Ensure the flawless execution of growth projects for the EU LIVE Team, such as agency strategies.
2) Develop and refine processes and organizational procedures to optimize efficiency and productivity. Ensure that key information is clearly communicated across teams. Act as a crucial liaison between teams in China and the EU, both within and outside the EU LIVE team. Collaborate with executive team members to define and prioritize business strategies, as well as monitor deliverables and results.
3) Assist creators and agencies in their growth by utilizing existing operation data for data analysis and business development assessments, and formulate relevant growth recommendations while implementing operational Standard Operating Procedures (SOPs).
Qualifications