EU Omnichannel Content Lead Rare & Epilepsy (Italy)

at  UCB

MAKE YOUR MARK FOR PATIENTS

To strengthen our R&E EU department we are looking for a talented profile to fill the position of: EU Omnichannel Content Lead Rare & Epilepsy – Milan, Italy.

INTERESTED? FOR THIS POSITION YOU’LL NEED THE FOLLOWING EDUCATION, EXPERIENCE AND SKILLS

• Bachelor’s, master’s degree or an education in a relevant scientific discipline
• Fluent English communication (oral and written); any additional EU languages are a plus
• At least 5 years of healthcare related medical experience, or marketing experience in pharma industry
• Omnichannel/multichannel experience included use of multiple platforms and communication channels
• Communication experience with documented ability to articulate complex subjects with clarity, ease and executive presence (story telling skills)
• Relevant working experience in specialty pharmaceuticals/ biologics pharma industry at either European or multi-country level and experience in matrix organization
• Track record of leading cross-business/cross-functional planning, collaborating and solution building
• Preferable experience in neurology and/or rare diseases and strong technical expertise across the early engagement and commercialization spectrum
• Demonstrated experience of pharma compliance and governance activities and their pragmatic implementation
• Contribute actively to the implementation of the Integrated Strategic Plan (ISP) within the Rare & Epilepsy community. Partner with various departments, including marketing, medical, access, digital capability, and patient experience, to prioritize and execute high-impact activities. Ensure these initiatives are aligned with the overall business strategies and available resources.
• Creativity and excellent written and verbal communications skills incl ability to influence audience without selling overtly
• Strong analytical mindset with ability to think critically when in analytics, business planning, tactical plan development and execution
• Proficient in developing, monitoring, and adjusting financial plans to ensure alignment with organizational goals, including forecasting expenses, analyzing variances and implementing cost-control measures
• Proven leadership skills in managing, developing, and cross-functional influencing teams
• Understanding of the relevant EU and local Codes and regulations
  Are you ready to ‘go beyond’ to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

ABOUT US

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Omnichannel customer experience strategy and editorial calendar planning

• You will be collaborating with the Rare & Epilepsy Cross-functional team to understand stakeholders’ preferences and co-create engagement strategies. It also includes developing a publishing strategy to build and maintain relationships using a regional editorial calendar
• Develop and implement the EU regional key omnichannel content and communication initiatives and deliverables (scientific & product online communication, publication plans, disease awareness, congress material, newsletters, customized emails, social media plans, online clinical practice exchange thru peer-to-peer activities etc) based on product news flow, as well as customer interest coming dynamically from salesforce feedback.
• Work with the EU/IC Omni team related to the technical aspects of EU campaign implementation (e.g. MC demand/ IBM) in partnership with i2i and OC team.
• Track and monitor impact of omnichannel communication as per agreed KPI

ABOUT THE ROLE

The EU Omnichannel Content Lead for Rare & Epilepsy is responsible for developing and implementing the omnichannel strategy for Rare & Epilepsy assets, which includes selecting channels and creating or repurposing content in line with EU brand strategies. Additionally, the EU Omnichannel Content Lead leverages external partnerships to maximize the reach and impact of activities, focusing on medical education, promotion and Patient Engagement/Patient Advocacy. The role also involves working closely with countries and local markets to support the effective execution of EU communication strategies.

WHAT YOU WILL DO

Omnichannel customer experience strategy and editorial calendar planning

• You will be collaborating with the Rare & Epilepsy Cross-functional team to understand stakeholders’ preferences and co-create engagement strategies. It also includes developing a publishing strategy to build and maintain relationships using a regional editorial calendar
• Develop and implement the EU regional key omnichannel content and communication initiatives and deliverables (scientific & product online communication, publication plans, disease awareness, congress material, newsletters, customized emails, social media plans, online clinical practice exchange thru peer-to-peer activities etc) based on product news flow, as well as customer interest coming dynamically from salesforce feedback.
• Work with the EU/IC Omni team related to the technical aspects of EU campaign implementation (e.g. MC demand/ IBM) in partnership with i2i and OC team.
• Track and monitor impact of omnichannel communication as per agreed KPIs

Development of asset content

• Influence global omnichannel content deliverables and driving the creation and repurposing of regional content to meet local European needs. This includes managing communications for congresses/events, online portals, websites, customized emails, social media, and eCME platform collaborations.
• Manages activities from agencies, 3rd party media collaborations

Therapy area communication and partnership with broader digital team

• Ensure seamless alignment with the Rare & Epilepsy team on therapy area communication and customer experience across the Neurology Portfolio (Fintepla, Rystiggo, Zilbrysq, DoxTM, and pipeline)
• Drive consistency at EU level in the way key strategic activities will be executed in alignment with EU cross-functional and global partners
• Partner with digital capability and i2i teams on best practice sharing (e.g. on channel expertise) and reporting
• Actively contribute to the Rare & Epilepsy community’s ISP implementation, partnering with other functions to prioritize high-impact activities aligned with business strategies and available resources.