EU Retail Marketing Manager at Husqvarna Group

Gennevilliers, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

18 Jan, 26

Salary

0.0

Posted On

20 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail Marketing, Campaign Planning, KPI Tracking, Performance Optimization, Cross-Functional Collaboration, Stakeholder Management, Data-Driven Mindset, Creativity, Innovation, Leadership, Strategic Thinking, Execution, Customer Engagement, Brand Visibility, Sales Performance

Industry

Construction

Description

We are looking for a dynamic and strategic EU Retail Marketing Manager to join our Central European team and drive the growth of our retail presence across European markets. This role is perfect for a marketing professional who thrives on creating impactful strategies, leading cross-functional collaboration, and delivering measurable results. This is the chance to shape our retail marketing strategy across diverse markets, working with passionate colleagues that values innovation, customer focus, and measurable impact. If you are ready to leverage your expertise in retail marketing to strengthen brand positioning and deliver exceptional customer experiences, then this is the role for you. What You’ll Do Develop and execute retail marketing strategies that enhance brand visibility, customer engagement, and sales performance. Align retail initiatives with residential and corporate marketing strategies to ensure consistency across all channels. Promote and support countries’ retail activation plans, from campaign planning to execution and evaluation. Define key performance indicators (KPIs) and track results to continuously optimize ROI. Partner with local marketing teams to tailor campaigns to market insights and strengthen retail performance. Lead projects that connect global strategies with effective local execution. Location: This position is based in Huskvarna, Sweden or in Saint Ouen, France. In both locations we use an hybrid working model with at least 50% in office. Who are you: We see that you have experience in retail marketing strategy and execution within multi-market environments. You enjoy to have a variety of strategic thinking and hands-on execution. You also have: Strong skills in campaign planning, KPI tracking, and performance optimization. Experience collaborating across teams and markets, with excellent communication and stakeholder management abilities. Data-driven mindset combined with creativity and innovation. Strong leadership skills and a collaborative approach. Development At Husqvarna, you'll find an international, inclusive, and diverse environment with plenty of opportunities for personal and professional growth. We believe our differences are our strengths, and we live a culture based on three pillars: We’re Bold, We’re Dedicated, and We Care. The Application If you are ready to seize this opportunity and contribute to our journey of excellence don’t hesitate to apply now! We apply ongoing selection. Please note that applications are not accepted via email due to GDPR regulations. For more questions regarding the position please contact Hiring Manager Olivier Le Treste, Channel Marketing & Events Director at olivier.le.treste@husqvarnagroup.com For questions regarding the recruitment process please contact Talent Acquisition partner – Katarina Engberg at katarina.engberg@husqvarnagroup.com Nous recherchons un(e) EU Retail Marketing Manager (H/F) dynamique et stratégique Nous recherchons un(e) responsable marketing retail Europe pour rejoindre notre équipe Europe centrale et piloter la croissance de notre présence retail sur les marchés européens. Ce poste s’adresse à un(e) professionnel(le) du marketing passionné(e) par la création de stratégies à fort impact, la collaboration transversale et la recherche de résultats mesurables. C’est une occasion unique de façonner notre stratégie marketing retail à travers des marchés diversifiés, aux côtés de collègues passionnés qui valorisent l’innovation, l’orientation client et la performance mesurable. Si vous êtes prêt(e) à mettre votre expertise en marketing retail au service du renforcement du positionnement de la marque et de la création d’expériences clients exceptionnelles, ce poste est fait pour vous. Vos principales missions : Développer et exécuter des stratégies marketing retail visant à renforcer la visibilité de la marque, l’engagement client et la performance commerciale. Aligner les initiatives retail avec les stratégies marketing résidentielles et corporate afin d’assurer la cohérence sur l’ensemble des canaux. Promouvoir et soutenir les plans d’activation retail des pays, de la planification des campagnes jusqu’à leur exécution et leur évaluation. Définir les indicateurs clés de performance (KPI) et assurer le suivi des résultats pour optimiser en continu le retour sur investissement (ROI). Collaborer avec les équipes marketing locales afin d’adapter les campagnes aux spécificités des marchés et de renforcer la performance retail. Piloter des projets reliant les stratégies globales à une exécution locale efficace. Localisation : Ce poste est basé à Huskvarna (Suède) ou à Saint-Ouen (France). Sur les deux sites, nous appliquons un modèle de travail hybride avec au moins 50 % de présence au bureau. Profil recherché : Vous disposez d’une expérience solide dans la stratégie et la mise en œuvre du marketing retail, idéalement dans un environnement multi-marchés. Vous aimez combiner la réflexion stratégique et la mise en œuvre opérationnelle. Vous possédez également : D’excellentes compétences en planification de campagnes, suivi de KPI et optimisation de la performance. Une expérience confirmée de la collaboration entre équipes et marchés, ainsi qu’un excellent sens de la communication et de la gestion des parties prenantes. Un esprit analytique orienté données, associé à une forte créativité et à une capacité d’innovation. Des qualités de leadership affirmées et un esprit d’équipe collaboratif. Développement et culture Chez Husqvarna, vous évoluerez dans un environnement international, inclusif et diversifié, offrant de nombreuses opportunités de développement personnel et professionnel. Nous croyons que nos différences sont nos forces, et nous faisons vivre une culture fondée sur trois piliers : Nous sommes Audacieux, Dévoués et Bienveillants. Candidature Si vous êtes prêt(e) à saisir cette opportunité et à contribuer à notre quête d’excellence, n’hésitez pas à postuler dès maintenant ! Nous procédons à une sélection continue. Veuillez noter que, conformément au RGPD, les candidatures ne sont pas acceptées par e-mail. Pour toute question concernant le poste, veuillez contacter : Olivier Le Treste, Directeur Marketing Canaux & Événements – olivier.le.treste@husqvarnagroup.com Pour toute question relative au processus de recrutement, veuillez contacter : Katarina Engberg, Partenaire Talent Acquisition – katarina.engberg@husqvarnagroup.com Last date to apply: 02 November 2025 Discover roles that inspire growth, challenge boundaries, and allow you to be part of something bigger. Here, you’ll find a team that values bold ideas, sustainable solutions, and collaborative growth. Whether you’re just starting your career or looking for the next big step, we offer a place where passion and purpose come together. Explore our openings and take the first step in your Husqvarna journey. Shaping great experiences is what we do. With our passion for innovation, we create new solutions to enhance urban and green spaces used and loved by many. Transforming the way the world care for outdoor environments. For more than three centuries we have kept innovating and re-inventing our business. Today, our innovation drives us forward toward a sustainable future, turning opportunities into value for our customers. Our goal is market leadership, grounded in a vision to shape our industry and make a meaningful impact. Read more about our vision and mission here We are an equal opportunity employer and celebrate diversity. We are committed to create an inclusive environment for all employees and candidates. Together as a team, we can bring the best ideas to life. Diversity and inclusion is about each and every one of us. We are curious, bold, and built by our differences. At Husqvarna Group, we choose to build on various perspectives to create a company that is stronger – and where we have fun together. Learn more about our diversity and inclusion journey here We believe that business is ultimately about people, as a team, we win and grow together. Our culture is the fuel that drives us to achieve our goals, built on three culture themes: Bold: We push boundaries, take risks, and act decisively, stepping outside our comfort zones to explore new opportunities. Dedicated: We’re driven by our passion to shape great experiences - and we’ve got the dedication to follow through. Care: We put people first – our customers, our team and future generations. Care is what connects us, spurs our growth and our ability to win together Together, these values empower us to lead, adapt, and grow as a team. Learn more about our culture here

Responsibilities

Develop and execute retail marketing strategies to enhance brand visibility and sales performance. Promote and support countries’ retail activation plans from campaign planning to execution and evaluation.