Company Description
Syngenta Crop Protection is a leader in agricultural innovation, bringing breakthrough technologies and solutions that enable farmers to grow productively and sustainably. We offer a leading portfolio of crop protection solutions for plant and soil health, as well as digital solutions that transform the decision-making capabilities of farmers. Our 17,900 employees serve to advance agriculture in more than 90 countries around the world. Syngenta Crop Protection is headquartered in Basel, Switzerland, and is part of the Syngenta Group.
Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.
Job Description
We are seeking a Europe Branding Lead to support Europe Portfolio Leads in the development of powerful brands aligned to Syngenta’s portfolio strategy in Europe. The successful candidate will lead all Branding projects in CP Europe with full accountability for delivery of branding assets and lead projects that increase the effectiveness and efficiency of Syngenta’s branding approach in Europe.

PRIMARY LOCATION: CAMBRIDGE OR MANCHESTER, UK.

Qualifications
At Syngenta we are highly people focused – we look for professionals who are engaged, collaborative and excellent in execution. Leaders are expected to communicate effectively, develop teams and lead by example. Our industry and our function are changing rapidly so we are looking for new team members with a strong desire to develop themselves.

• Lead and facilitate brand modelling and message map workshops for CP Europe
• Own relationships with 3rd parties (i.e. agencies) for development of branding assets for CP
• Lead the yearly Branding Budget and prioritization process working closely with Europe Portfolio leads
• Work with the CU Marketing teams to increase adoption and ease CU adaptation of branding assets created at Regional level
• Collaborate with Global Branding, Europe Biologicals branding, Communications Teams to leverage learnings and create efficiencies
• Act as a catalyst to share and apply branding best practices between countries in Europe
• Champion the use of new technologies like Generative AI in branding