Event & Activations Specialist at Steele Brands Management LLC

Wayzata, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

20 May, 26

Salary

55000.0

Posted On

19 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Marketing, Activations, Grassroots Marketing, Program Management, Event Planning, Budget Management, Project Management, Communication Skills, Content Capture, Social Media Support, Brand Partnerships, Logistics Management, Community Engagement, Cross-functional Collaboration

Industry

Wellness and Fitness Services

Description

Description About the Role We are seeking an Events & Activations Specialist to support the strategy and lead execution of brand events, activations, and grassroots marketing programs. This role will be responsible for planning and executing a year-round event calendar, wellness activations and community engagement across the C&G Midwest market. This individual will partner with our events leader to coordinate grand opening celebrations and facilitate new market activations. This position plays a key role in driving brand visibility, guest engagement, and local community connection. Key Responsibilities Manage multi-market ambassador program including ; Oversee Ambassador program, Track ambassador monthly deliverables, Send monthly mailer to ambassadors, Make sure each ambassador is hosting contracted events per their agreement (x per month or quarterly pending agreement) Develop and execute an annual calendar of brand events, activations, and local marketing initiatives. Produce and execute all events and activations for the brand in the MN market Support planning and execution of major brand moments, including store openings, grand reopenings, and seasonal events across markets Collaborate cross-functionally to ensure alignment across marketing, operations, and field teams. Content capture and social media support of/for events Support brand partnership relationships Manage event logistics, budgets, and post-event reporting. Requirements Qualifications 3-5 years experience in event marketing, activations, or community marketing. Proven ability to manage multiple events simultaneously and programs across multiple markets. Capable of operating in a high-stress, fast-paced environment Proven track record of using activations to grow a brand Willing and able to work evenings and weekends as the role requires Strong organizational, project management, and communication skills. Bachelors degree in communications, marketing or related fields

Responsibilities

This specialist will manage the strategy and execution of brand events, activations, and grassroots marketing programs, including overseeing a year-round event calendar and community engagement across the C&G Midwest market. Key duties involve managing an ambassador program, coordinating major brand moments like store openings, and handling event logistics and budgets.