REQUIREMENTS:

• Proven experience (5+ years) in event management and sponsorship acquisition,

demonstrating a successful track record in both areas.

• Strong Marcoms expertise and proven ability to manage multiple marketing projects.
• Strong organisational and multitasking abilities, managing multiple events and

sponsorships simultaneously.

• Exceptional communication, negotiation, and stakeholder management skills.
• Creative thinking and ability to design attractive sponsorship packages aligned with sponsor

needs and event objectives.

• Proficiency in budget management and financial acumen related to events and

sponsorships.

ROLE DETAILS

Role title Events Manager
Department Marketing
Reports to Head of Marketing
Line manager for N/A
Salary
Hours 36.25 hours

JOB PURPOSE

We believe that events provide a real opportunity to create value, togetherness and impact for our
profession. IWFM deliver a variety of events to different stakeholder groups from roundtable
sessions with senior professionals to professional development events delivered in collaboration
with IWFM’s network of fantastic volunteers.
The events Manager will play a pivotal leadership role in shaping and delivering a varied events
programme. This includes oversight of event design, budget planning, marketing campaign
management, operational delivery, ensuring an exceptional experience for members, sponsors,
and stakeholders
The position would suit a senior events professional with a strong commercial background. You
will be able to build our approach to sponsorship from the bottom up and have the hunger to set
and deliver financial targets. You will be able to operate both strategically and tactically,
developing a coherent programme of events that supports the delivery of our strategy.
You will also have the capability to harness the enthusiasm of volunteers and be able to introduce
a framework for event management that enables consistency with the freedom to deliver.

KEY RESPONSIBILITIES:

Event Strategy: Create a strategy that places events at the heart of delivering to IWFM’s
members and customers.
Marketing: Develop and lead on marketing plans and campaigns. Experience with lead generation
campaigns and social media management.
Event Planning & Execution: Take charge of the entire event lifecycle, from planning and
conceptualisation to execution and post-event evaluation, ensuring seamless and successful
events for both face-to-face and virtual events.
Sponsorship Acquisition: Proactively seek, negotiate, and secure sponsorships for IWFM
events, aligning sponsor interests with event objectives.
Stakeholder Engagement: Collaborate closely with various stakeholders, volunteers, and teams
to ensure events align with objectives and effectively deliver on sponsorship commitments.
Budget Management: Manage event budgets efficiently, optimising resources while delivering
high-quality events and maximising revenue from sponsorships.
Sponsor Relationship Management: Cultivate and maintain strong relationships with sponsors,
ensuring their needs are met and that sponsorship agreements are fulfilled.
Team Coordination: Collaborate with cross-functional teams, including marketing,
communications, and operations, to ensure all aspects of events and sponsorships are
coordinated effectively.
Performance Analysis: Track and evaluate event success metrics, sponsorship ROI, and overall
performance, providing insights for future improvements.