About the job

V&C Associates are proud to be working with one of the UK's most reputable and best-known heritage brands — a business that has held Royal Warrants for over a century. This time-honoured company has a loyal customer base, with a growing membership proposition at the heart of its strategy whom are recruiting for a Brand Experience, Membership Lead creating incredible brand experience events for their clients.

Renowned for its in-house events and FMCG line, this heritage brand has created a newly established role within its Membership Department: Membership Lead. With real ownership and reporting to the Head of Events and Experiences, you'll shape and deliver the annual membership programme — a distinctive calendar of events, experiences and cultural partnerships that drives engagement, acquisition and retention, and brings the brand's heritage and expertise to life.

The Role

• Own the annual membership events and cultural calendar, from concept through to delivery
• Curate a differentiated programme aligned to customer tiers, commercial objectives and a premium brand positioning
• Create compelling themes and narratives spanning food and drink, dining, travel, culture and luxury lifestyle
• Develop residencies, guest collaborations and co-created programmes that deliver genuine customer value
• Design the full customer journey — every touchpoint before, during and after each experience
• Build and activate strategic partnerships with brands, cultural institutions, chefs, producers and venues, working alongside the Partnerships Manager
• Leverage the client's unique producer and supplier network to unlock exclusive access and experiences
• Collaborate across Membership, Private Clients, Buying, Marketing and Hospitality teams
• Set clear objectives, budgets and success measures; use attendance, engagement and commercial data to evolve the programme
• Host customers at key events and stay ahead of trends across luxury hospitality, food and drink, travel and culture

About You

• Proven experience delivering premium customer experiences, luxury hospitality programmes, cultural programming or membership initiatives
• Creative and commercially minded — you develop distinctive experiences that deliver measurable value
• Strong project management skills, comfortable running multiple projects with exceptional attention to detail
• A skilled relationship builder with partners, brands and stakeholders at every level
• Data-literate: you use customer insight and performance metrics to shape programming decisions
• Excellent communicator, verbally, in writing and in the room
• Naturally curious, with a genuine passion for hospitality, food and drink, travel, culture and craftsmanship
• Entrepreneurial and self-directed — you thrive with autonomy in a newly created role
• Flexible on hours, including evening and occasional weekend events