ABOUT LAIVLY

Seeking curious and creative types! We are an ambitious company of innovators building and shaping the future of customer service technology. Our solutions help the world’s biggest brands leverage artificial intelligence, machine learning, and digital automation in their contact centers to deliver better customer experiences. Led by a team of established contact center experts, Laivly addresses the unique needs and challenges of customer service programs, with an emphasis on ethics in AI and the customer service agent experience.

The team at Laivly is looking for an Event Marketing Manager to own the end-to-end corporate event strategy for the business. In this role, you will independently research, recommend, and execute Laivly’s presence at trade shows, conferences, and corporate events. You will work cross-functionally with marketing, sales, and customer success to ensure events drive brand visibility, generate qualified leads, and strengthen customer relationships.
This role is best suited for a confident self-starter who thrives with autonomy, has a strategic mindset, and knows how to take a plan from idea to execution.

As Event Marketing Manager, you will…

• Own end-to-end corporate event strategy, from planning and logistics to promotion and post-event ROI tracking
• Lead execution of our presence at industry trade shows, conferences, and sponsored events
• Develop outreach strategies for target attendee lists, including pre-event campaigns, outreach to prospects, and coordination with the sales and CSM teams for meetings with existing customers
• Build and manage pre-, during-, and post-event campaigns in collaboration with demand generation and sales
• Work with content and design teams to build promotional assets (emails, landing pages, decks, signage, etc.)
• Manage event budgets, sponsorship packages, and lead handoff processes
• Continuously test, learn, and optimize to improve ROI across all events
• Track leads, engagement, and pipeline contribution through HubSpot and other reporting tools