Event Marketing Manager at HORNELL BREWING CO., INC.

Woodbury, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

100000.0

Posted On

03 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Strategy, Experiential Marketing, Brand Activation, Project Management, Budget Management, KPI Tracking, Cross-functional Collaboration, Logistics Management, Staffing, Brand Storytelling, Vendor Management, Sampling Strategy, Social Engagement, Market Analysis, Event Execution, Team Leadership

Industry

IT Services and IT Consulting

Description

AriZona Beverages, founded in Brooklyn, N.Y. in 1992, is proud to be a family owned and operated American company. AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages — makers of the number one ready-to-drink Iced Tea in America - holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base. SUMMARY/OBJECTIVE Arizona is seeking a dynamic and highly organized Event Marketing Manager to lead the strategy and execution of our event portfolio. This role will be instrumental in bringing the Arizona portfolio to life across trade, consumer, and proprietary events, creating memorable experiences that drive awareness, trial, and sales. ESSENTIAL FUNCTIONS * Develop and lead Arizona’s event strategy across industry events, distributor activations, and owned brand experiences, ensuring alignment with commercial priorities including distribution, velocity, and brand equity. * Own the full event lifecycle from concept through execution and post-event analysis, ensuring seamless delivery and high-quality brand representation. * Oversee all eventlogisticsincluding product, shipping, permits, staffing, and on-site execution; serve as the primary lead for key activations. * Concept and execute activations that drive sampling, social engagement, and meaningful consumer connection. * Ensure cohesive and compelling brand storytelling across all event touchpoints, aligned withAriZona’spositioning. * Partner with Marketing, Creative, and Sales teams to develop assets (POS, signage, merchandise, digital) and align event strategy with broader commercialization initiatives. * Recruit and manage brand ambassadors and external partners (agencies, fabricators, venues), while identifying and vetting new event opportunities to expand reach. * Manage budgets effectively while tracking KPIs (sampling, leads, salesimpact), delivering post-event insights, and continuouslyoptimizingstrategy based on performance. QUALIFICATIONS & SKILLS * 5-8+ years of experience in event marketing, experiential marketing, or brand activation (bev-alchexperiencerequired) * Proven ability to manage multiple events simultaneously in a fast-paced environment * Strong project management and organizational skills with attention to detail * Experience working cross-functionally with Sales and Marketing teams * Willingness to travel frequently and work evenings/weekends as needed SUPERVISORY RESPONSIBILITY Field Marketing Ambassadors WORK ENVIRONMENT In office, some travel PHYSICAL DEMANDS While performing the duties of this job, the person is regularly required to sit, stand, walk and type repetitively. OTHER DUTIES Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Please check out some of the perks and benefits of working at AriZona by clicking on the link below! https://drinkarizona.com/pages/az-benefits [https://drinkarizona.com/pages/az-benefits]

Responsibilities

Lead the strategy and execution of the event portfolio across trade, consumer, and proprietary events to drive brand awareness and sales. Manage the full event lifecycle, including logistics, staffing, budget tracking, and post-event analysis.