Event Marketing Specialist at Palmpay Limited

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Full Time

Start Date

Immediate

Expiry Date

11 Jul, 26

Salary

0.0

Posted On

12 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event marketing, Campaign management, Partnership development, Sponsorship management, Brand strategy, Logistics management, Stakeholder management, Negotiation, Data analysis, KPI tracking, Reporting, Project management, Communication, Multitasking, Strategic planning

Industry

Financial Services

Description

About PalmPay PalmPay is a leading neobank and fintech platform scaling financial inclusion across emerging markets. With over 40 million users, we are building a digital financial ecosystem that empowers individuals and businesses through accessible, easy-to-use, and rewarding financial services. Operating in Nigeria, Ghana, Tanzania, Bangladesh, and Pakistan, PalmPay has been recognized by CNBC as one of the Top 300 Global Fintech Companies and ranked #2 overall and #1 in financial services on the Financial Times’ Africa’s Fastest Growing Companies 2025 list. Position Overview We are seeking a dynamic and results-driven Event Marketing Specialist to manage end-to-end campaigns, events, and strategic partnerships. This role will be responsible for delivering high-impact activations, building external collaborations, strengthening brand presence, and ensuring measurable business outcomes. Key Responsibilities 1. Full Campaign (Planning to Execution) • Owns full campaign lifecycle (planning + execution) • Sets objectives, budget, KPIs, and timelines • Coordinates with all supporting teams • Manages campaign rollout across channels and touchpoints • Conducts post-campaign analysis & ROI reporting 2. Event Management (Indoor & Outdoor) • Plans and executes indoor and outdoor events, activations, and roadshows • Manages end-to-end on-ground logistics, vendors, and field teams • Ensures smooth execution and high-quality brand presence across all events • Oversees setup, branding materials, and real-time event operations • Handles operational challenges to ensure seamless delivery 3. Sponsorship & Brand Uplift • Identifies and secures sponsorship opportunities aligned with brand strategy • Drives brand uplift through high-visibility campaigns, events, and partnerships • Ensures strong brand positioning and presence across all activations • Manages co-branded campaigns to enhance brand equity and reach • Monitors and evaluates brand impact and visibility metrics 4. Outreach & Partnership Development • Identifies and engages potential partners, collaborators, and external stakeholders • Builds and maintains strong relationships with brands, sponsors, and partners • Leads partnership discussions and manages MOU development and execution • Ensures all partnership agreements align with business objectives • Coordinates with agencies, vendors, and third-party partners • Explores new outreach channels to expand brand reach 5. Reporting & Analysis • Tracks KPIs and campaign, event, and partnership performance • Prepares reports & insights for leadership and future campaigns • Analyzes data to identify trends, gaps, and optimization opportunities • Maintains documentation of performance and key learnings Requirements • Bachelor’s degree in Marketing, Business Administration, or a related field • 3–5 years of experience in event marketing, outreach, partnerships, or campaign management • Strong experience in managing indoor and outdoor events and activations • Proven ability to build partnerships and manage sponsorships • Experience handling MOU drafting, negotiation, and execution • Strong understanding of brand building and visibility strategies • Excellent communication, negotiation, and stakeholder management skills • Strong organizational and multitasking abilities • Analytical mindset with experience in KPI tracking and reporting • Ability to work in a fast-paced, execution-driven environment Compensation & Benefits • Competitive salary • Festival bonuses • Mobile & internet allowance • Career growth opportunities in a fast-scaling international fintech

Responsibilities

The Event Marketing Specialist will manage end-to-end campaign lifecycles, including planning, execution, and post-campaign analysis. They will also oversee indoor and outdoor event logistics, build strategic partnerships, and drive brand visibility through sponsorships.