Overview:
We are seeking a motivated and personable Audience Recruitment Specialist to join our events team. This role is crucial to the success of our events, as you will be responsible for recruiting high-quality attendees and ensuring our target audience is effectively engaged and represented. The ideal candidate will have a passion for events, strong communication skills, and experience in audience engagement or recruitment.

Responsibilities:

• Audience Outreach & Engagement:
• Identify, qualify, and engage potential attendees for events, ensuring alignment with the target audience profile.
• Develop and execute outreach strategies to attract attendees through multiple channels, including email, social media, phone calls, and industry networks.
• Build and maintain relationships with key audience segments, including VIPs, influencers, and industry leaders.
• Database & Lead Management:
• Manage and update the attendee database, ensuring all information is current, accurate, and segmented for targeted outreach.
• Track and analyze lead generation efforts, attendance metrics, and audience engagement, providing insights to improve future recruitment strategies.
• Collaboration & Coordination:
• Work closely with marketing, sales, and event planning teams to align recruitment strategies with event goals.
• Collaborate with partners and sponsors to optimize audience recruitment through their networks and channels.
• Support the event registration process and assist with post-event follow-up to maintain relationships for future events.
• Market Research & Targeting:
• Conduct research to identify industry trends, key demographics, and potential audience segments.
• Analyze competitor events and audience recruitment methods to improve our approach and stay competitive in the market.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Event Management, or a related field preferred.
• 2+ years of experience in audience recruitment, sales, marketing, or event management, ideally within B2B or industry-specific events.
• Strong written and verbal communication skills.
• Proficiency in CRM tools (e.g., Salesforce, HubSpot) and marketing automation platforms.
• Ability to analyze data and metrics to refine audience recruitment strategies.
• Excellent organizational skills with strong attention to detail.
• High level of motivation and drive to achieve recruitment goals.
• Ability to work independently as well as collaboratively within a team.
• Passion for networking and connecting with people.

• Audience Outreach & Engagement:
• Identify, qualify, and engage potential attendees for events, ensuring alignment with the target audience profile.
• Develop and execute outreach strategies to attract attendees through multiple channels, including email, social media, phone calls, and industry networks.
• Build and maintain relationships with key audience segments, including VIPs, influencers, and industry leaders.
• Database & Lead Management:
• Manage and update the attendee database, ensuring all information is current, accurate, and segmented for targeted outreach.
• Track and analyze lead generation efforts, attendance metrics, and audience engagement, providing insights to improve future recruitment strategies.
• Collaboration & Coordination:
• Work closely with marketing, sales, and event planning teams to align recruitment strategies with event goals.
• Collaborate with partners and sponsors to optimize audience recruitment through their networks and channels.
• Support the event registration process and assist with post-event follow-up to maintain relationships for future events.
• Market Research & Targeting:
• Conduct research to identify industry trends, key demographics, and potential audience segments.
• Analyze competitor events and audience recruitment methods to improve our approach and stay competitive in the market