Trade Show Management:

• Strategy and planning: Collaborate with the marketing and sales teams to develop a comprehensive trade show strategy and calendar that supports business goals, including lead generation, brand awareness, and relationship building.
• Booth and logistics: Source, design, and manage the logistics for trade show booths, including vendor negotiation, shipping, setup, and teardown. Ensure all branding and messaging are consistent and impactful.
• Budget management: Create and manage event budgets, track expenses, and provide post-event ROI analysis.
• Promotions and communications: Coordinate with the marketing team to develop pre-show and post-show promotional campaigns, including email marketing, social media, and press releases.
• Staffing and training: Organize and train internal staff for booth duty, ensuring they are knowledgeable about the products/services and equipped to engage with attendees.
• Lead management: Implement and oversee a system for capturing, tracking, and distributing leads generated from trade shows to the sales team for timely follow-up.
• Measurement: Analyze event performance against KPIs, providing detailed reports and recommendations for future events.

General Events Management:

• Corporate events: Plan and execute a variety of other corporate events, which may include internal company meetings, conferences, customer appreciation events, and product launches.
• Vendor relations: Build and maintain strong relationships with a network of vendors, including venues, caterers, audiovisual companies, and a variety of suppliers.
• Sponsorships and partnerships: Identify and manage sponsorship opportunities at relevant industry events.
• Budgeting: Develop, track, and manage all event budgets, ensuring cost-effectiveness and adherence to financial guidelines.
• On-site management: Be the main point of contact during events, overseeing all on-site logistics, troubleshooting issues, and ensuring a seamless experience.

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