Events & Sponsorship Manager at The Lake Louise Ski Area Ltd

Lake Louise, Alberta, Canada -

Full Time

Start Date

Immediate

Expiry Date

11 Oct, 26

Salary

0.0

Posted On

13 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Planning, Sponsorship Acquisition, Strategic Planning, Budget Management, Vendor Coordination, Team Leadership, Public Relations, Marketing Strategy, Project Management, Microsoft Office, Excel, Google Sheets, Click-up, Stakeholder Management, Risk Management, Communication

Industry

Recreational Facilities

Description

Come work with us in Lake Louise. Live, Work, Play surrounded by awe-inspiring views! The Lake Louise Ski Resort is a world-class ski area nestled in the heart of the Canadian Rockies. We are a year-round operation, operating as a ski resort in the winter months and as a sightseeing gondola in the summer months. Whether you want to work indoors or outdoors, no day will ever be the same. As an employee you can expect a great working environment, employee benefits, competitive wages and the experience of a lifetime. At present some of our Summer Employee Perks include: * LLSR lift pass * Optional subsidized staff housing for full-time employees * Reciprocal discounts with other resorts * Free LLSR recreational opportunities including sightseeing gondola rides * Free employee transportation from Lake Louise Village * Transportation discounts on Lakeshore Shuttles (Summer) * Food and Beverage discounts at designated cafeterias and restaurants * Friend and Family discounted day passes * Retail, Rental and Repair discounts * Staff rates at Skoki Backcountry Lodge * Complimentary tea, coffee and hot chocolate at designated cafeterias when you provide your own reusable mug * Employee recognition programs * Long Service Award programs * Opportunity for educational growth and development * Staff events, activities, and team building events throughout the season * RRSP matching contribution depending on length of service * Extended health care plan depending on length of service * Year-round employees may be eligible for spousal and family passes Job Description: This role leads the creation, promotion, and execution of dynamic, high-impact events and partnerships, enhancing the guest experience and driving visitation year-round. This role blends strategic planning with hands-on delivery, overseeing event programming, sponsorship growth, cross-department collaboration, and team leadership to deliver memorable experiences that reflect Lake Louise’s reputation and vision. As this is a hands-on position delivering work at the Lake Louise Ski Resort, it is an expectation that the successful candidate will be based in Lake Louise. Staff accommodation is provided for this position, and can be discussed in detail at interview stage. Job Responsibilities: Event Management * Plan, advertise, promote, organize, and execute annual public-facing events (off and on-site) produced by the resort and/or in collaboration with third-party event planners, including demos and activations. * Monitor event performance metrics, attendance and participant feedback to identify and implement event strategies that align with resort objectives, seasonal priorities, enhance guest engagement, and improve overall event success. * Provide managerial oversight of the volunteer program, including recruiting and payment, while day-to-day coordination, scheduling and operations are supported by the Events Coordinator * Manage event logistics including permits, site plans, vendor coordination, equipment requirements, and operational timelines. * Ensure all events comply with resort policies and applicable health, safety, and risk management standards. * Develop contingency plans for weather-related or operational changes impacting event delivery. * Serve as the primary interdepartmental liaison, coordinating and communicating event requirements to ensure timely delivery of operational needs throughout planning, execution, and post-event activities. * Assist other departments during peak season (i.e. Guest Services, Food and Beverage). * Organize and manage all in-resort advertising, including bulletin boards, table-talkers, and TV ads for events. * Lead the coordination of off-site community events. * Liaise with Content Specialist to ensure events presence on social media. * Ensure website updates, weekly e-blasts, and news articles include relevant event and sponsorship content. * Assist the Marketing & Sales department with additional tasks (i.e. participating in photo shoots, hosting FAMs, etc). * Be available for media conversations regarding past and upcoming events in promotion of the resort. * Create an events calendar for both Summer and Winter season that aligns with the department and upper managements vision and strategic goals for the Resort. * Prepare and finalize Winter season events during Summer months; including the completion of wrap up reports, budgets, and updating partnership and sponsorship agreements. * Coordinate Summer events and work to create and increase Summer events with new ideas and proposals. * Prepare regular and timely event reports, budgets, including preparation of proposed budgets for the upcoming seasons and AFEs, purchase orders, and other administrative documentation in a timely manner. * Monitor event expenditures to ensure budgets remain within approved limits. Sponsorship Management * * Lead the acquisition of new corporate event sponsorship and grow existing partnerships, setting benchmarks and revenue goals in collaboration with leadership. * Develop sponsorship decks and related materials to inform potential sponsors of opportunities. * Track and ensure the delivery of sponsorship agreements, expectations and deliverables, collaborating with internal teams to meet obligations. * Build and maintain relationships with external vendors, contractors, performers, and community partners. * Prepare event sponsorship performance reports, including return-on-investment metrics and partner recaps. * Evaluate sponsorship outcomes and identify opportunities for long-term partnership growth. Wedding Program Management * Collaborate with management to further develop the resort’s weddings program, setting clear benchmarks and sales & revenue targets. * Create and update marketing materials and wedding planning resources in conjunction with the marketing team. Administrative: * Foster a collaborative team culture and support employee development through management, coaching and mentorship. * Ensure departmental procedures, documentation, and operational processes remain current and effective. * Complete payroll duties for Event staff; including time off approval, bi-weekly timecard approvals etc. * Training, monitoring, supervision and performance evaluation of employees/team. * Lead, direct & motivate all employees while working in a “hands-on” environment. * Create and maintain up to date training manual for Event staff. * Training of new employees in departmental procedures and expectation as well as safety. * Complete scheduling of staff to ensure adequate coverage and monitor staff performance. * Ensure event secretarial duties such as managing registrations, start lists, and producing results are being completed and up to date. * Provide weekly reports to the Director of Sales and Marketing. * Attend all Marketing departmental meetings. Job Qualifications: * Strong written and verbal communication skills are essential. * Ability to address challenges efficiently, adapt to change, and manage multiple priorities. * Proven organizational skills, attention to detail and the ability to address problems quickly and efficiently. * Able to work in a team setting as well as independently. * Must be friendly, approachable, and enjoys engaging with people. * Advanced proficiency with Microsoft Office, Excel and Google Sheets. Prior use of Click-up is an asset. * Familiarity with Lake Louise Ski Resort, the Bow Valley region, local businesses, and environmental considerations is an asset. Job Requirements: * High School Diploma (required). * Education or certification in Marketing, Event Planning, or related fields. * Experience in planning and executing events of various sizes. * Intermediate to advanced skiing or snowboarding ability. * Ability to lift up to 40 pounds. * Valid driver’s license and access to a vehicle for early or late work hours. * Must provide proof of a valid work permit, visa, or other authorization permitting employment in Canada . Work Schedule: Must be flexible to work weekends, holidays, and long hours based on event demands.

Responsibilities

Lead the strategic planning, promotion, and execution of high-impact events and corporate sponsorships to enhance guest experience and drive visitation. Manage the wedding program, oversee event budgets, and lead a team of staff and volunteers in a hands-on resort environment.