JOB DESCRIPTION

SINDA seeks a highly motivated and creative individual to join the marketing team as a Content & Digital Marketing Executive. This role includes implementing digital efforts, managing digital platforms to drive optimal adoption of SINDA’s programmes and planning and producing marketing content.

REQUIREMENTS:

• Diploma/Degree in Mass Communications/Digital Marketing/Videography, with at least one year of relevant working experience
• Proficiency in using digital marketing tools (Google Analytics, social media management platforms, and email marketing software)
• Fundamental understanding of SEO and SEM
• Have a good aesthetic sense and can produce content on demand
• Excellent written and verbal communication skills
• Proficient in English and Tamil, and capable of content in both languages
• Required fortitude to sustain long-term projects
• Flexible in working on weekday evenings and weekends and in outdoor settings, when required (will be compensated with time off)
• Able to participate in SINDA-wide events, when required (will be compensated with time off/ Off-in-Lieu)
  This is a 2-year contract position, convertible to a permanent role subject to performance and divisional requirements.

• Marketing content generation, with a focus on video production
• Cultivate a strong social media presence with engaging content to promote a positive perception of the organisation and ensure adoption of programmes and services
• Create on-demand, engaging video content for social media platforms
• Contribute to content creation for the website, social media channels and EDMs
• Produce or coordinate the production of engaging marketing video content
• Coordinate and oversee the production of marketing video content material with vendors
• Identify trends and opportunities for social media platforms
• Digital marketing and maintenance of digital platforms
• Support digital marketing strategies for the organisation
• Support the management of the organisation’s website and plan and implement related projects
• Respond to and troubleshoot website issues
• Conduct content audits to eliminate redundant and/or duplicate information
• Create appropriate website content, aligned with the organisation’s strategy
• Identify ways to improve the digital user experience
• Measurement of content marketing campaigns
• Monitor and measure content marketing campaigns
• Compile reports of content performance and results
• Improve new content using data and feedback