Executive, CRM at AirAsia

, , Malaysia -

Full Time

Start Date

Immediate

Expiry Date

03 Mar, 26

Salary

0.0

Posted On

03 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Campaign Execution, Customer Engagement, Marketing Automation, Reporting, Collaboration, Communication, Problem Solving, Customer Journey Mapping, A/B Testing, SQL, Google Sheets, Interpersonal Skills, Attention to Detail, Technical Expertise, Innovation

Industry

Airlines and Aviation

Description

Job Description We are looking for a proactive, data‑driven CRM Executive to support end‑to‑end customer engagement initiatives. You will work hands‑on with data every day: pulling and cleaning reports, analyzing campaign and customer behavior, and turning findings into clear insights and recommendations. You’ll execute and optimize multi‑channel campaigns based on these insights, partnering with cross‑functional teams to deliver personalized marketing that deepens customer relationships, improves retention, and enhances the AirAsia Move experience. Key Responsibilities: Campaign Execution: Set up, launch, and monitor multi-channel CRM campaigns targeting various Lines of Business (LoBs). Coordinate with internal stakeholders and partners to ensure campaigns align with business goals and brand guidelines. Channel Expansion & Innovation: Support the exploration and testing of new communication channels and engagement tools. Analytics, Reporting & Insights: Build regular and ad hoc reports on customer behavior, transactions, and campaign performance. Interpret data to identify trends, risks, and opportunities. Present clear insights and actionable recommendations to stakeholders to improve future initiatives. Automation & Optimization: Set up, optimize, and monitor marketing automation workflows and trigger‑based campaigns. Identify improvement areas and recommend solutions to enhance automation efficiency and customer journeys. Customer Journey Mapping & Documentation: Help map, document, and visualize end‑to‑end customer journeys using flowcharts or journey design tools. Keep journey documentation accurate and updated to support optimization, troubleshooting, and scaling. Testing & Experimentation: Help design and execute A/B and simple multivariate tests to evaluate campaign effectiveness and user experience changes. Analyze test outcomes, extract insights, and document learnings to refine strategies and drive better results. Requirements: Language & Communication: High proficiency in English, with strong written and verbal communication skills to clearly convey strategies, insights, and recommendations. Analytical & Technical Skills: Strong numerical and analytical skills, comfortable working with data sets and reports. Proficiency with spreadsheets (for example Google Sheets) including basic formulas and pivot tables. High attention to detail and a structured approach to problem solving. Collaboration & Teamwork: Comfortable working in cross‑functional teams and collaborating with diverse stakeholders. Strong interpersonal skills and a solution-oriented mindset. Good to Have: Technical & Tool Expertise: Experience with Marketing Automation Platforms such as CleverTap, Emarsys, or MoEngage. Experience with Google Workspace, especially Google Sheets and Google Apps Script. Hands‑on experience using tools like Postman for API testing and validation. Basic experience with SQL or BI/reporting tools is a plus. A degree in Marketing, Business Administration, Programming/Engineering, or a related field is advantageous. AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"

Responsibilities

The Executive, CRM will support end-to-end customer engagement initiatives by executing and optimizing multi-channel campaigns. This role involves analyzing customer behavior and campaign performance to provide actionable insights and recommendations.