Executive Director, Investment Activation Lead at Omnicom Media Group US OMD

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

250000.0

Posted On

09 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Investment, Digital Strategy, Retail Media Networks, AI, Negotiation, Critical Thinking, Problem Solving, Team Management, Communication, Relationship Building, Analytical Skills, Business Acumen, Campaign Design, Data Analysis, Thought Leadership, Client Management

Industry

Advertising Services

Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Client Investment Lead is a leadership role responsible for oversight of all channel investment specialists across the portfolio of clients within the category vertical. The CIL ensures all media channel teams are working in collaboration with each other to achieve client goals and objectives in the most effective and efficient manner. The CIL will be the client’s lead advisor for all things investment, using data and marketplace knowledge to develop recommendations. The Client Investment Lead helps drive digital velocity as more linear channels migrate online and to more addressable and biddable activation. They can speak to all channels online and off, with a deep knowledge of digital investment, ideally having a hands-on keyboard investment background. The CIL has strong relationships with media partner sales management and the marketplace. Required Skills: 12+ years' experience in investment, with a focus in digital, and/or product strategy and innovation Experience working on retail accounts with an understanding of retail media networks (RMN’s) and their capabilities Future-forward thinker that can leverage AI to improve organizational output and deliver innovation across teams Commercially minded individual who can demonstrate strong negotiation skills, critical thinking, and problem-solving abilities Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance Strong communication and interpersonal skills Excellent relationship building with internal and external stakeholders Ability to manage multiple clients and concurrent projects Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view Trusted advisor to senior client and be seen as a vital part of their team; represent the voice of the client within OMD Highly analytical and capable of understanding marketing science and data concepts High levels of integrity, autonomy, and self-motivation Strong business acumen and the ability to make highly impactful decisions in a timely manner Qualifications: Be a proactive self-starter with experience leading accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance outcomes vs KPI’s) Proven ability to stimulate change in the workplace and the capability to encourage excitement around adoption Have polished presentation, communication, and analytical skills Translate strategy into actionable goals for performance and growth, helping to implement organization-wide goal setting, performance management, and annual operating planning Ensure effective recruiting, onboarding, professional development, performance management, and retention Analyze internal operations and identify areas of process enhancement Maintain and build trusted relationships with key customers, clients, partners, and stakeholders Responsibilities: Oversee the cross-channel investment practice for the Integrated Marketing client teams and the retail media business Create and drive best-in-class strategic media investment recommendations and negotiations that deliver against client objectives within online and offline channels Deliver insight and direction on the retail media product roadmap Develop and present marketplace updates to clients, including Television Upfront, Audio Upfront, and Cross Channel Landscape Review Lead investment innovation and thought leadership Accountability over the client’s budget portfolio across all channels and platforms Provide inputs and guidance around campaign design, including requirements for success and optimal use of demand-side platforms Work with the Marketing Science team to ensure tight coordination of campaign setup, adjustments, and optimization performance is efficient and effective Work with the Strategy team to understand goals, address client needs, and communicate results and insights back to clients Implement Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) Help manage any client commitments, working with the accountability team to provide information necessary to facilitate reporting Curation of client-focused data, tech, and custom content opportunities, plus client JBPs Develop strong relationships with clients and cross Omnicom media agencies Deliver thought leadership on the evolving marketing ecosystem and lead proactive insights on channel opportunities through both short-term and long-term business lenses Able to effectively manage costs while exceeding performance and delivery goals Excellent communication skills, ability to distill critical ideas Track innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for OMD and our clients Participate in New Business efforts Demonstrate strategic insight to develop long-term execution plans from the client’s stated business objectives, implement those plans, and achieve critical metrics (KPIs) as defined by the client Analytical ability to extract insight/actions from data and relate the story to the client’s business goals Organizational and leadership capabilities to assign resources, track progress, assist in execution, and consistently plan programs Effectively presenting strategic and tactical plans to clients, staff, and internal teams Provide regular insight and training to challenge and develop junior team members Review and update the end-to-end process as necessary to ensure operational excellence Understanding of business concepts and client objectives to identify campaign expansion opportunities Develop thought leadership pieces & case studies Management of OMD & OMG mandates around compliance, buying practices, and training protocol Possess a performance mindset, understanding how to quantify success for current and prospective clients with varying degrees of business goals Guide staffing decisions and scope assessments that impact the overall health of the practice Build SVP, President, and CMO-level client relationships to clearly communicate the OMD value on behalf of the practice This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $150,000—$250,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

Responsibilities

Oversee the cross-channel investment practice for Integrated Marketing client teams and the retail media business. Create strategic media investment recommendations and lead investment innovation and thought leadership.