The Executive Director is an extremely vital representative who is always in the forefront and a hands-on representative of Mansions Senior Living Communities. They have extensive daily interaction with customers and the public on the company’s behalf. This position requires personnel to be professional, courteous, outgoing, compassionate, and at all times observe company policy. Must have excellent customer service & communication skills.
The Executive Director reports directly to the Regional Directors & remains in constant communication of what happens in the building, with residents or employees. Communication with is key to success in this position.
The Executive Director is also responsible for overseeing all phases of the sales and marketing process that will ensure occupancy and revenue growth consistent with community and competitive expectations and positioning. These areas include strategic market planning and execution of such plan, competitive intelligence, ability to relate with seniors and the adult family members compassionately and be a good educator and influencer. The Executive Director must be able to manage the multiple variables of lead management, business development, event planning and outreach, advertising and social media as well as being creative with a sense of urgency and enthusiasm. They build deep connections with their prospects, residents, professional referral sources and their internal team.

JOB TYPE / REQUIREMENTS JOB REQUIREMENTS:

• Full-Time, 40 hours minimum per week
• Preferably two or more years of experience in sales/marketing, hotel or hospitality industry, multi-family or senior related industry
• Able to pass a comprehensive Criminal Background Screening and pre-employment Drug Test
• Valid employment documents
• Reliable transportation to report to work on time and maintain excellent attendance
• Must possess current Driver’s License, acceptable driving record & current personal auto insurance
• Must have basic knowledge of computers; MS Office, MS Excel, internet and social media Willingness
• Leadership, multi-tasking, positive attitude & ability to assess a situation for the best outcome
• Excellent customer service & marketing skills for prompt and courteous correspondence with residents, visitors, contractors, coworkers, supervisors, etc
• Potential for “on-call” for fill-in shifts; could require evenings, overnights or weekends for emergencies
• Willingness to travel to other local Mansions Senior Living Communities for emergencies or fill-in shifts
• Ability to follow verbal and written instruction with attention to details and ability to meet deadlines
• Must be self-motivated and able to work independently as well as an integrate part of the team
• Maintain an accurate and a thorough knowledge of all the aspects of the property, specifically in areas such as community policies, safety and emergency procedures, etc.
• Must be able to walk, sit, stand, bend, or kneel throughout shift. Must be able to lift 25-50lbs

Events: Plan, implement & execute Marketing Events to bring new referral sources & prospects into the Community and keep residents & family members connected. This should be done within budget guidelines by leveraging connections established both internally and externally to host educational as well as celebratory events to assure a positive return on investment of time and resources.

• 1 Marketing Event is required per quarter for each of the following categories: Prospects, Family & Friends, Vendors/Referral Sources

ESSENTIAL JOB RESPONSIBILITIES: (INCLUDING BUT NOT LIMITED TO)

• Must be able to complete assigned tasks in allowed days/time
• Oversight on all daily operations including leasing, tours, marketing, occupancy, building maintenance, etc.
• Prepare and process prospect applications for approval.
• Hands on posting of rents or other payments, collections & delinquencies, weekly or monthly reports, leases & lease renewals, enforcement of policy & procedure, training & supervision of employees
• Rent collections resulting in zero delinquencies each month
• Ensures accuracy and timeliness of bank deposits, and computer data
• MARKETING: Generate, Respond & Follow up on all referrals or leads. Give community tours, prospect calls, schedule appointments, conduct property tours and promote attractive community features Oversight & guidance for the Marketing Team to develop & maintain relationships with outside community vendors as referral sources.
• With the coordination of the Activity Director, host 1 of each event per quarter: Prospect, Resident & Families, Marketing & Networking
• Weekly & monthly reports for Management
• Coordinate & schedule necessary repairs, make-ready and housekeeping activities
• Prepare payroll & expense invoices
• Ensure appealing curb-appeal & marketing materials: flags, signs, banners, balloons, etc.
• Maintain thorough product knowledge of the property and that of major competition
• Maintain prospect traffic and leasing data in the computer, and assist with other computer data entry as necessary
• Inspect units for move ins to ensure units are ready
• Ensure timely follow up with prospects & maintain leads
• Prepare service requests & ensure completion to customer satisfaction
• Other miscellaneous duties as assigned

ESSENTIAL JOB DUTIES:

• Follow up with internet leads & referrals, answer prospect calls, schedule appointments, conduct community tours and promote community features
• Ensure best curb appeal possible for marketing flags, signs, banners, balloons, etc. Neat & Clean grounds, free from trash & debris. Landscaping looks nice, free of weeds, etc.
• Maintain thorough product knowledge of your community and that of competitors
• Maintain prospect traffic and leasing data in the computer, and assist with other computer data entry as necessary
• Assist with planning and hosting resident functions
• Coordinate necessary repairs, make-ready and housekeeping activities with Executive Director
• Inspect units for move-ins to ensure apartments are ready
• Ability to overcome objections with confidence to show value, explaining the benefits of choosing our community over the competition
• Assist current residents needs at front desk. Answer phones and other general office duties as needed
• Willingness to assist with other job duties whenever necessary to help the success of the community and comfort of residents
  Curb & Community Appearance: Ensure marketing & advertising flags, balloons, or other materials look clean & fresh thru the day.

SUCCESS IN THIS ROLE IS MEASURE BY:

• Meeting established goals of expectations of occupancy and collections
• Enhanced revenue due to collections, market knowledge, lease renewals/increases,
• Positive brand reputation in market place
• Maintaining monthly budget
• Resident Satisfaction
  Referral Development: Establish and communicate The Mansion brand message of the community to potential professional sources consistently and professionally

Events: Plan, implement & execute Marketing Events to bring new referral sources & prospects into the Community and keep residents & family members connected. This should be done within budget guidelines by leveraging connections established both internally and externally to host educational as well as celebratory events to assure a positive return on investment of time and resources.

• 1 Marketing Event is required per quarter for each of the following categories: Prospects, Family & Friends, Vendors/Referral Sources.

Move-In Process: Follow The Mansions move-in guidelines for a smooth transition into the community that begins to build a positive relationship for resident, family and staff. Know the Lease Agreement, Policies, & Resident Orientation Handbook.
PR/Advertising/Social Media: Request approval for all publications, releases, posts and marketing materials with Corporate to assure consistency and uniformity of The Mansions brand.