The Executive Director of Enrollment Services (EDES) serves as a leader to their campus and works closely with the Executive Director of Academic Operations (EDAO) to fulfill the College’s mission, “to be the most student-centric college in the world” and its purpose, “to provide people the opportunity to enhance their lives through education.”

• Collaborates with the EDAO and the RVP of Enrollment Services (RVPES) in achieving the college and campus goals.
• Provides leadership of the admissions team and financial aid teams in achieving these outcomes including outstanding student service, enrollment growth, manpower efficiency, conversion metrics, and student persistence.
• Oversees the establishment, implementation, and monitoring of standards in the administrative departments including admissions, financial aid, and student facing services such as the admission coordinator.
• Develops and monitors the effectiveness of growth initiatives and redirects as appropriate.
• Routinely monitors and reviews with the team a dashboard of quality assurance, compliance, student service, and compliance metrics.
• Routinely monitors, via direct observation, the quality and effectiveness of delivery of student facing services in the areas of admissions and financial aid and provides timely and documented feedback.
• Measures, monitors, reports, and remediates staff and the admission process to ensure prospecting activity and inquiry management outcomes are in alignment with college expectations.
• Routinely facilitates training and professional development experiences for the admissions and financial aid teams to ensure compliance, address student service deficiencies, and showcase exemplary student service practice.
• Ensures effective implementation of the campus New Student Review (NSR) process, engaging the full participation of the campus team.
• Trains, hires, and staffs the front desk Admissions area, setting appropriate hours and expectations to ensure exceptional customer service to new and prospective students.
• In facilities without divested admission and student areas, collaborates with the Executive Director of Academic Operations on the staffing plan and schedule, utilizing the Admission Coordinator, Campus Coordinator, and student workers to ensure coverage and routing of new and active students.
• Provides testing center access via the Admission Coordinator and utilizes appropriate resources to reduce testing center downtime in accordance with the college’s admission timeline.
• Orders Admission HESI (A2) tests in alignment with enrollment expectation and metrics.
• Proctors (via the Admission Coordinator) the A2 tests, with the Campus Coordinator serving as back-up.
• Accesses and provides admission assessment results to prospective students as related to the admission process.
• Ensures that staff assigned to inbound phone line (TFN) and other inbound inquiry sources are trained, and inquiries are entered and routed correctly.
• In partnership with Corporate Marketing and Campus Operations develops the New Student Orientation (NSO) framework.
• Plans, coordinates, and executes NSO for all new students; collaborates with the EDAO for speaking roles and additional staffing needs.
• Creates badging for all new students.
• With input from the EDAO, RVPES, SVP of Admissions, and COO, submits information for preparation of the annual operating and capital budget of admission staff and areas.
• Works effectively in a matrix structure, collaborates with dotted line counterparts on common goals, and holds them accountable to compliance and commitments.
• Contributes to decision-making, institutional effectiveness, and long-term planning of the College.
• Ensures compliance of all federal and state accreditation rules and regulations.
• Takes a leading and informed role in enforcing the use of compliant materials, practices, and procedures in alignment with the Department of Education, state-specific agencies (when applicable), and accreditation standards of the College