ABOUT TOURISM PRINCE GEORGE

Located on the traditional territory of Lheidli T’enneh First Nation, Tourism Prince George Society operates as the destination marketing organization within the city of Prince George. Our team works closely with our local tourism partners to develop innovative campaigns that will drive visitation to Prince George. Tourism Prince George is committed to diversity and inclusivity in employment and welcomes applications from qualified individuals of diverse backgrounds. Tourism Prince George is an equal opportunity employer that is committed to an inclusive and barrier-free workplace.

JOB DESCRIPTION:

Reporting to the Board of Directors, the Executive Director is responsible for leading and executing the strategic business goals and targets for Tourism Prince George. This role entails the continued growth of revenues, raising awareness of the community, identifying and maximizing efficiencies and profitability, and contributing to outstanding tourist and staff satisfaction.

PREFERRED QUALIFICATIONS:

• Bachelor’s Degree or Diploma in Hospitality, Tourism Management, Business Administration, Marketing, or a related field; or an equivalent combination of education and senior-level experience.
• Minimum 5–7 years of progressive leadership experience in a senior management or executive role, preferably within a Destination Marketing Organization (DMO), tourism board, or related sector.
• Demonstrated experience developing and executing strategic business and operational plans, including budget oversight and financial accountability for a complex organization.
• Proven track record of leading high-performing teams, including staff recruitment, mentorship, performance management, and creating a collaborative workplace culture.
• Strong background in stakeholder engagement and relationship management, with success in building partnerships with government agencies, industry associations, community leaders, and other DMOs.
• Solid understanding of Board governance structures, reporting protocols, and working effectively with a Board of Directors.
• In-depth knowledge of regional and global tourism trends, marketing strategies, and economic factors that influence destination development and visitor attraction.

PROFESSIONALISM & INTEGRITY

• High ethical standards with a commitment to acting as an ambassador for Tourism Prince George and the community.
• Demonstrates integrity, sound judgment, and respect in all interactions, internally and externally.
  Additional information about Tourism Prince George, the detailed job description can be found on our website www.tourismpg.com
  Job Type: Full-time
  Pay: $95,000.00-$110,000.00 per year

Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off

Application question(s):

• Strong knowledge of regional and global tourism trends

Education:

• Bachelor’s Degree (preferred)

Experience:

• progressive leadership: 5 years (preferred)
• stakeholder engagement: 5 years (preferred)
• working with a Board of Directors: 5 years (preferred)

Work Location: In person
Application deadline: 2025-09-1

GOVERNANCE & ACCOUNTABILITY

• Demonstrated understanding of Board governance structures, roles, and reporting requirements.
• Proven track record of maintaining transparent, productive relationships with Boards of Directors and ensuring accountability through clear reporting and performance metrics.