Purpose & Overall Relevance for the Organization:
As a Field Account Representative, you will be the face of the brand in your territory - driving sales growth, strengthening retail partnerships, and ensuring Adidas is showcased in-store with excellence. Through collaboration, training, and brand advocacy, you will help bring adidas products and stories to life for consumers.

Key Responsibilities:

• Develop and maintain strong relationships with retail staff and store managers.
• Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.
• Ensure premium in-store execution across merchandising, product layout, and stock levels.
• Train and inspire retail partners on adidas product technologies, stories, and benefits.
• Share field insights with Adidas teams on market trends, competitors, and store performance.
• Drive sell-through via activations, events, and impactful training sessions.
• Uphold brand standards across all retail environments.
• Monitor performance metrics and collaborate with internal teams to exceed KPIs.

Key Tasks:

Functional:

• Build trusted partnerships with retail staff and managers across your territory.
• Execute seasonal strategies to maximise visibility and sell-through.
• Oversee visual merchandising standards, stock levels, and product presentation.
• Deliver product knowledge sessions highlighting key innovations and benefits.
• Act as the eyes and ears of the market - providing feedback on trends, competition, and consumer behaviour.
• Champion the adidas brand by ensuring consistency in every retail touchpoint.

Sales & Performance:

• Track and analyse store sales data to identify growth opportunities and risks.
• Collaborate with internal sales and merchandising teams to achieve account goals.
• Deliver impactful training to boost partner staff knowledge and selling confidence.

Market Intelligence:

• Monitor and report on competitor activities and emerging retail trends.
• Provide actionable insights from the field to inform product and commercial strategy.

Brand Advocacy & Training:

• Be a true brand ambassador - knowledgeable, authentic, and passionate.
• Lead engaging product and brand training sessions to elevate retail partner expertise.

Knowledge, Skills & Abilities:

• Strong interpersonal skills with the ability to build and sustain relationships.
• Commercial mindset with proven ability to influence sales performance.
• Excellent communication and presentation skills, both in-person and virtual.
• Solid understanding of retail operations, merchandising, and consumer behaviour.
• Self-motivated with strong organisational and time-management abilities.
• Analytical thinker with confidence in interpreting data and translating insights into actions.
• Passion for sports, lifestyle, and the adidas brand.

Requisite Education & Experience / Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, Sales, or related field preferred (or equivalent experience).
• 2–4 years of experience in retail account management, field sales, or a related commercial role.
• Proven track record in driving sales growth and delivering against KPIs.
• Experience delivering training or product presentations to retail staff.
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and CRM tools.
• Flexibility to travel regularly within assigned territory.

• Develop and maintain strong relationships with retail staff and store managers.
• Execute seasonal product launches, campaigns, and marketing initiatives in partner stores.
• Ensure premium in-store execution across merchandising, product layout, and stock levels.
• Train and inspire retail partners on adidas product technologies, stories, and benefits.
• Share field insights with Adidas teams on market trends, competitors, and store performance.
• Drive sell-through via activations, events, and impactful training sessions.
• Uphold brand standards across all retail environments.
• Monitor performance metrics and collaborate with internal teams to exceed KPIs