Job Description

Roles & Responsibilities

1. Marketing Strategy & Planning

• Develop and implement the overall marketing plan for the Group.
• Build marketing strategies aligned with business objectives.
• Prepare monthly marketing plans, campaigns and activity calendars.
• Identify new marketing opportunities and channels.

2. Digital & Social Media Marketing

• Manage the Group’s social media platforms.
• Create and execute social media campaigns.
• Plan and coordinate posts, reels, videos and other digital content.
• Monitor engagement, reach, leads and overall performance.
• Manage paid campaigns on platforms such as Meta and Google.

3. Content & Branding

• Develop creative content for social media, websites, presentations and marketing materials.
• Coordinate photography, videography and other creative requirements.
• Maintain consistency in the Group’s branding and communication.
• Support development of brochures, catalogues, company profiles and promotional materials.

4. Website & Online Presence

• Manage and regularly update company websites.
• Ensure products, projects, services and company information are properly presented online.
• Improve the Group’s digital presence and visibility.

5. Lead Generation

• Develop marketing activities to generate business leads.
• Support Sales and Business Development teams with marketing campaigns.
• Track leads generated through different marketing channels.
• Explore new platforms and opportunities for customer acquisition.

6. Events & Business Promotion

• Support exhibitions, events, launches and promotional activities.
• Coordinate with external agencies, vendors, photographers and other marketing partners.
• Manage marketing requirements for company events and business activities.

7. Marketing Analytics & Reporting

• Track marketing performance and ROI.
• Prepare monthly marketing reports for Management.
• Monitor campaign performance and recommend improvements.
• Maintain a clear record of marketing activities, leads and results.

Desired Candidate Profile

• Bachelor’s/Master’s Degree in Marketing.
• Minimum 2 years of relevant marketing experience.
• Strong understanding of digital marketing and social media.
• Good content creation and communication skills.
• Experience with Canva and other basic design tools.
• Knowledge of Meta Ads, Google Ads and digital marketing analytics will be an advantage.
• Good understanding of branding and marketing campaigns.
• Strong creative thinking and problem-solving ability.
• Good written and verbal communication skills.
• Ability to work independently and take complete ownership.
• Willingness to build the marketing function from scratch.

Job Description

Roles & Responsibilities

1. Marketing Strategy & Planning

• Develop and implement the overall marketing plan for the Group.
• Build marketing strategies aligned with business objectives.
• Prepare monthly marketing plans, campaigns and activity calendars.
• Identify new marketing opportunities and channels.

2. Digital & Social Media Marketing

• Manage the Group’s social media platforms.
• Create and execute social media campaigns.
• Plan and coordinate posts, reels, videos and other digital content.
• Monitor engagement, reach, leads and overall performance.
• Manage paid campaigns on platforms such as Meta and Google.

3. Content & Branding

• Develop creative content for social media, websites, presentations and marketing materials.
• Coordinate photography, videography and other creative requirements.
• Maintain consistency in the Group’s branding and communication.
• Support development of brochures, catalogues, company profiles and promotional materials.

4. Website & Online Presence

• Manage and regularly update company websites.
• Ensure products, projects, services and company information are properly presented online.
• Improve the Group’s digital presence and visibility.

5. Lead Generation

• Develop marketing activities to generate business leads.
• Support Sales and Business Development teams with marketing campaigns.
• Track leads generated through different marketing channels.
• Explore new platforms and opportunities for customer acquisition.

6. Events & Business Promotion

• Support exhibitions, events, launches and promotional activities.
• Coordinate with external agencies, vendors, photographers and other marketing partners.
• Manage marketing requirements for company events and business activities.

7. Marketing Analytics & Reporting

• Track marketing performance and ROI.
• Prepare monthly marketing reports for Management.
• Monitor campaign performance and recommend improvements.
• Maintain a clear record of marketing activities, leads and results.

Desired Candidate Profile

• Bachelor’s/Master’s Degree in Marketing.
• Minimum 2 years of relevant marketing experience.
• Strong understanding of digital marketing and social media.
• Good content creation and communication skills.
• Experience with Canva and other basic design tools.
• Knowledge of Meta Ads, Google Ads and digital marketing analytics will be an advantage.
• Good understanding of branding and marketing campaigns.
• Strong creative thinking and problem-solving ability.
• Good written and verbal communication skills.
• Ability to work independently and take complete ownership.
• Willingness to build the marketing function from scratch.