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Executive Officer, APP - Investment Products - Campaign, Communications & D at CIMB Group Malaysia
Kuala Lumpur, Kuala Lumpur, Malaysia -
Full Time

Start Date

Immediate

Expiry Date

01 Jul, 26

Salary

0.0

Posted On

02 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Campaign Management, Communication Management, Performance Tracking, Collaboration, Content Marketing, Marketing Programs, Creative Direction

Industry

Banking

Description
Key Responsibilities * Drive campaign / communication management process to meet business goals. * Constantly identify opportunities to increase campaigns take up through financial results and communication through communication effectiveness. * Track, monitor and evaluate campaign performance and communication performance.  * Collaborate with product managers and research team to define business criteria for campaigns and communications. * Deliver marketing programs incorporating best content marketing practices, prioritize key initiatives and creative direction by collaborating with Group Marketing, Digital Banking and Decision Management.
Responsibilities
The Executive Officer will drive the campaign and communication management process to meet business goals and identify opportunities to enhance campaign effectiveness. They will collaborate with product managers and the research team to define business criteria and deliver marketing programs.