Executive, Paid Traffic (TNF) at VFC

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

29 Aug, 26

Salary

0.0

Posted On

01 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Advertising, Tmall, Douyin, ROI Optimization, Data Analytics, Competitive Analysis, Customer Acquisition, RTB, Creative Optimization, Cross-Functional Collaboration, Agency Management, English Communication

Industry

Retail Apparel and Fashion

Description

Role Summary The North Face China is looking for a dedicated Executive, Paid Traffic to support the execution and optimization of paid RTB and media on Tmall and Douyin. In this role, you will assist in driving e-commerce growth by contributing to paid traffic efficiency, including core metrics such as ROI, new customer rate, and audience asset growth. You will also help monitor overall traffic performance to support efficient customer acquisition and use data analytics tools to generate insights that improve paid media performance. Key Responsibilities Paid Traffic Monitoring: Assist in planning and optimizing daily paid RTB and media campaigns on Tmall and Douyin, helping to achieve paid media efficiency targets (ROI, new customer rate, audience asset growth, etc.). Coordinate the end-to-end lifecycle of paid ad creatives, aligning asset specifications with platform requirements for iterative creative optimization. Use platforms such as Alibaba Data Bank, Douyin Yuntu, and other analytics tools to perform analysis and derive insights. Competitive Analysis： Conduct regular monitoring of competitors' paid media activities on Tmall, Douyin, covering bidding strategies, ad creatives, landing page experiences, and promotion rhythms. Deliver actionable insights to inform internal campaign adjustments. Cross-Functional Collaboration: Work closely with EC Operations, Digital Marketing, and EC Planning teams to understand key business and product priorities, connect on-platform and off-platform paid media efforts, and ultimately drive business growth. Agency & Platform Communication: Actively and timely collaborate with our paid agency as well as platform representatives (e.g., Alimama, Douyin Key Account Manager) to align on daily execution, new ads products, and performance improvement opportunities. Qualifications & Requirements Experience: Minimum 2 years of hands-on experience in paid media advertising on Tmall and Douyin. Tmall experience is mandatory. Douyin experience is highly preferred. Industry Background: Must have experience in apparel/fashion companies. Outdoor or sports industry experience is a plus. Analytical Skills Ability to interpret data from Data Bank, Yuntu, etc., and translate insights into actionable recommendations. Language: Good written English skills for internal reporting. Personal Attributes: Proactive, detail-oriented, data-driven, comfortable working with agencies and external partners in a fast-paced e-commerce environment. Education: Bachelor’s degree or above in Marketing, Advertising, Data Analytics, or a related field. Principal Accountabilities: Under close supervision:* Provide direct support to higher level online marketing specialists in the execution of the marketing plans* Analyze customer and Web traffic data to develop recommendations for marketing campaigns* May have responsibility for smaller scale projects in marketing communications, market research, and advertising Knowledge & Skill Requirements: * Bachelor’s degree in Marketing or related field *Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria* One year of related experience preferred* Strong written and oral communication skills* Proficient PC skills Knowledge & Application: * Good knowledge of single specialist area achieved through prior study or previous experience* Applies knowledge of the principles and practices in a recognized professional field requiring extensive academic preparation * Applies knowledge of standardized rules, procedures, and operations within own area* Determines a course of action based on guidelines Problem Solving: * Encounters fairly similar problems which require some fact finding, clarification, and basic analysis * Most solutions will be found within normal operating processes and policies* Selects the best solution based on a set of defined procedures or precedence * Occasionally, requires basic problem solving techniques to define problems and use previous experience to identify Interaction: * Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers * May be a required to interpret or clarify technical information to aid understanding* Audience is generally knowledgeable about the subject matter* Conveys straightforward information to non-divergent audiences Impact: * Impact is limited to short-term team performance* Supports the achievement of goals through own personal effort * Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals Accountability: * Accountable for meeting own targets which impact the immediate work area* Accountable for meeting own targets which are often considered financially immeasurable* Work is reviewed periodically* Is aware of wider profitability issues R-20260511-0006 VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.

Responsibilities

Execute and optimize paid RTB and media campaigns on Tmall and Douyin to drive e-commerce growth and efficiency. Monitor traffic performance, conduct competitive analysis, and collaborate with agencies and internal teams to improve ROI and customer acquisition.