Executive - Programmatic at WPP

Mumbai City, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

04 May, 26

Salary

0.0

Posted On

03 Feb, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Programmatic Buying Transformation, Data-Driven Buying, ROI Generation, Cross-Functional Teamwork, Efficiency and Automation, Business Proposals, Group Pitches, Thought Leadership, Programmatic Platforms, DV360, TrueView Best Practices, Platform Expertise, Capacity Planning, Resource Management, Stakeholder Communication, Team Leadership

Industry

Advertising Services

Description

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 3 best things about the job: You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin. It’s Programmatic. The world is moving in that direction. You will be charged with driving that for the largest media agency in India working across all the publishers, vendors and start-ups creating disruption to “traditional” way of doing business Working with cross-functional teams to drive efficiently and automation at scale. In this role, your goals will be: In 3 months: Bed down and understand the programmatic setup across the business Build out a roadmap for what is required to grow the programmatic buying business moving forward In 6 months: Participate in business proposals, leading the programmatic element and supporting in group pitches. Ensure that we offer a coordinated and integrated operation with the wider business Isolate new business prospects and help grow revenue for existing clients In 12 months: Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of programmatic platforms and industry trends. Ensure at least one strategic win by secure the programmatic buying business for one of the key current clients What your day job looks like in WPP Media: Develop strong relationships with counterparts in WPP Media regional teams (Europe, U.S., Asia) Lead the training and growth of your local programmatic team Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery Be accountable for consistent work delivery to WPP Media regional teams by ensuring a high quality of output Serve as point of escalation for your team and take ownership of resolving challenges Provide career development and coaching for your team Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done Provide support to capacity planning & resource management for the team Present strong and effective communication across all levels What you’ll bring: Working experience in Agency, Trading Desks or Programmatic Tech Partners Actual Campaign execution experience with most of the local programmatic players as well as measurement providers Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits Existing relationships with publishers, programmatic product partners, as well as data providers in the local market Knowledge of different programmatic trading models and their implications to both advertiser’s inventory quality and publisher monetization strategies Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person Minimum qualifications: 1+ year's professional experience with digital media preferably within a media agency/trading desk Experience in Google Marketing Platform (DV360, CM, GA360). Experience in top AdTech & MarTech platforms. Experience in Client Decks, Programmatic Strategy, New Pitches, etc. Hands on experience and knowledge on programmatic platforms. Clear thought process & strategy to build on existing businesses. Competent in all Microsoft office software Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. Please read our Privacy Notice for more information on how we process the information you provide.

Responsibilities

The role involves leading the transformation of digital media buying from manual insertion orders to data and technology-driven programmatic strategies to increase client ROI and agency revenue. Responsibilities include developing relationships with regional teams, leading local programmatic team training, enforcing platform best practices, and serving as the primary escalation point for team challenges.