Executive/Senior Executive Digital Marketing

at  Singapore Airlines

JOB DESCRIPTION

The successful candidate will be part of Brand & Marketing Department, Sales & Marketing Division. This role is a crucial part of the Digital Marketing team, focusing on marketing technology, ad operations, and analytics. It aims to leverage technology, analytics, and AI to enhance SIA’s campaign effectiveness and efficiency, achieving optimal performance KPIs across all marketing channels.

REQUIREMENTS

• Bachelor’s Degree preferably in digital marketing, marketing technology/automation tools, dashboard and attribution modelling
• Experience in ad operations, managing martech tools, dashboards, analytics, campaign execution and optimization preferred
• Must have a keen interest in digital marketing and demonstrate ability to learn new and emerging technologies and attribution modelling.
• Possess excellent interpersonal and strong stakeholder management skills.
• Strong verbal and writing skills
• Meticulous, creative, data-driven, collaborative, adaptable, and performance oriented.
  We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified

• Oversee the management, implementation, and utilization of the Dynamic Creative Optimization (DCO) tool, including creative asset management, system deployment, technical integrations, communication, process workflows, and user training.
• Enhance go-to-market speed and cost efficiency in managing, adapting, and publishing creative assets for both Head Office and Global offices, while also managing creative targeting in a cookie-less environment.
• Manage and improve data visualization dashboards, attribution models, Gen AI projects, and campaign tracking/measurement. Analyze the performance of all digital marketing campaigns to surpass effectiveness and efficiency metrics.
• Act as the primary point of contact for system/user administration, product management, user adoption, creative adaptation/publishing, campaign dashboards, ad operations, attribution modeling, and campaign performance analytics across various marketing channels.
• Maintain workflow diagrams and documentation across multiple stakeholders to ensure clarity and consistency in processes related to tools, dashboards, and ad operations.
• Establish and develop best practices, standard operating procedures (SOPs), ways of working, and comprehensive training materials for marketers at all levels.
• Identify areas for improvement to enhance the effectiveness and optimization of campaign workflows across multiple channels, and explore opportunities to improve performance metrics.
• Collaborate and work cross-functionally with internal and external stakeholders, including performance and brand marketing teams, overseas sales and marketing offices, internal business units, tech developers, data scientists, creative and media agencies, and big tech and media owners to ensure deliverables are defined and KPIs are exceeded.
• Implement robust testing and experimentation frameworks for continuous campaign optimization and ensure the adoption of these best practices by all marketers.
• Provide sound recommendations for improving campaign effectiveness and efficiency through the adoption of new technology and generative AI.
• Serve as the subject matter expert in dynamic creative optimization, dashboarding, attribution, and analytics, while staying well-versed in the latest martech trends, capabilities, and technological developments. Generate and compile reports, analyses, insights, and action plans on performance indicators and data harmonization.