At The LEGO Group, we believe in the power of play to inspire creativity! We’re looking for a LEGO Building Experience Design Manager to lead innovation in print and digital LEGO Building Instructions. In this role, you’ll guide builders through every step, from inspiration to play, creating a seamless LEGO experience.
You’ll develop engaging, intuitive instruction systems that empower builders of all ages and explore new ways to enhance the LEGO experience. Collaborating with a diverse team, you’ll ensure projects align with our vision and create delightful building experiences that spark imagination.

• Champion the design of innovative paper and digital, non-verbal visual guides that support builders in constructing, extending, and sparking creativity in their LEGO play experience.
• Develop and map user journeys that lead to seamless building experiences, identifying touchpoints where creativity and engagement can be improved.
• Screen, evaluate and scope incoming projects to ensure alignment with the LEGO Group’s strategic goals and the needs of builders of all ages.
• User-Centered Research: Identify , conduct, and oversee play testing, observational studies, and caregiver feedback sessions to understand how builders engage with building instructions, and revise designs to meet consumer needs.
• Define and advocate for the complete experience of our LEGO sets, ensuring they are intuitive, fun, and developmentally appropriate for a diverse audience.
• Collaborate with and mentor a multidisciplinary design team, fostering a culture of co-creation, creativity, inclusivity, and builder-centered design that empowers everyone to think creatively.
• Work cross-functionally with product, engineering, and marketing teams to align on desirability, feasibility, and viability, as well as creating cohesive and seamless experiences that can scale across the LEGO portfolio.
• Oversee the creation of prototypes and iterative testing to refine designs.