LOCATION:

Humlebæk, DK
Job Family: Marketing
Country/Region: Denmark
Experienced Marketing Insights Manager – enabling data-driven decision-making
Do you want to be part of a competent and high-performing team? Do you want to make a true difference, while continuing your personal and professional development in a challenging international environment? Then this position in a newly established Marketing Deployment team might be the next career step for you!
International, commercial, and informal environment
Coloplast is one of the world’s leading med-tech companies with 40+ sales subsidiaries around the world, and the global headquarter is situated in Humlebæk, north of Copenhagen. In the global Marketing & Service, we aim at structuring and professionalizing our ways of working and we explore and develop new business opportunities. This is done in an international, yet informal environment with talented, passionate colleagues and many opportunities for development.
Enabling more data-driven marketing decisions
In Coloplast – like anywhere else – our marketing efforts are of great importance to succeeding in a competitive market. To ensure relevant interactions with our customers, we need to know which activities resonate best with them. This means answering questions like: Are we pushing the right messages? Do they create interest and response? Do they create positive business outcomes?
As Marketing Insights Manager your responsibility is to increase transparency regarding what works and what doesn’t. It is a very versatile role which spans from exploring the needs of your internal customers to defining new reporting requirements and doing explorative analyses do understand the core of our business to address challenges or seek for new opportunities. Your curiosity is at times setting the limits (example; providing in-depth content insights that can help define the future need for marketing content).
You will also be responsible for feeding the marketing and the commercial organization with performance tracking incl. defining dashboard requirements on new strategic launches and campaigns, and not least take part in performance dialogues and best practice sharing with our sales subsidiaries. Further to this, you are expected to take part in broader marketing-related projects.
Your key responsibilities
Become a subject matter expert and act as a trusted sparring partner for the business area marketing teams and the broader commercial organization.
Professionalize our global campaign and launch tracking setup, incl. supporting the global performance management dialogues towards the sales subsidiaries.
Uncover new marketing insights for more data-driven decision-making.
Create learning loops and best practice sharing to maximize the impact of our insight’s generation.
Qualifications
3-5 years of relevant experience, likely within a larger, multinational company
Experience from commercially driven work environment and display of solid analytical and business mindset
Good communication & presentation skills; Writing good storylines, visualizing and presenting results in a compelling way.
Strong analytical toolbox, incl. Excel at advanced level and basic knowledge of Power BI and/or other business intelligence front ends.
Experience with CRM systems (e.g., Salesforce.com) is considered an asset, but not a pre-requisite.
Fluent in English (written and spoken)
As a person, you have a strong drive, collaborate, and communicate well, you take responsibility while also being a team player. You are motivated by uncovering new insights to support the business and thrive with projects, where you not only set the direction, but also work in-depth and pay close attention to the detail. You are curious while listening to truly understand the needs of the customers.
Interested?
For more information, please contact Senior Director, Marketing Deployment Karen Marie Klaaborg at ddkmk@coloplast.com. We will take candidates into the recruitment process on an ongoing basis, so please do not hesitate to apply as we aim to close the position in the nearest future. The position will remain open until a suitable candidate has been found.
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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Please refer the Job description for details