Experiential Marketing & Activations Lead at Birdman

Guadalajara, jalisco, Mexico -

Full Time

Start Date

Immediate

Expiry Date

08 Jan, 26

Salary

0.0

Posted On

10 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Experiential Marketing, Brand Activations, Event Production, Negotiation, Vendor Management, Procurement, Analytical Skills, Leadership, Creativity, Operational Discipline, Digital Collaboration Tools, Attention to Detail, Charisma, Process-Oriented Thinking, Budget Tracking, Field Team Management

Industry

Food & Beverages

Description

The Company: Birdman is on a roll! We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together! 🌍 Why Birdman Birdman is one of Mexico’s fastest-growing consumer brands, redefining performance and wellness through innovation, authenticity, and sustainability. As market leaders in Mexico and now expanding globally, we’re building a movement, not just a brand, that inspires a new generation of conscious consumers. 🎯 Role Overview We’re looking for an Experiential Marketing & Activations Specialist to bring the Birdman brand to life through unforgettable experiences, events, and activations. You’ll also bring strong analytical, tech-savvy, and process-oriented thinking to manage and track hundreds of activations through our Birdies program at scale — building the structure and visibility that make creativity repeatable. You’ll lead all event execution, develop our Birdies ambassador program, and oversee merchandising and trade assets (booths, swag, PR kits, etc.) for Mexico and the U.S. You will report to the Brand Marketing Manager – Mexico, with a dotted line to the U.S. Brand Marketing Manager, operating from HQ with a global footprint. This position calls for a resourceful, hands-on leader who thrives in fast-paced, high-growth environments and combines creativity with operational discipline. What Makes This Role Unique This is not a maintenance position. It is a builder role where you will design, scale, and professionalize experiential marketing at Birdman, setting the foundation for how our brand connects with consumers worldwide. For the right person, this is a career-accelerating opportunity to lead major brand initiatives, gain international exposure, and grow into a future senior brand leader within one of Mexico’s most ambitious global companies. 📌 Key Responsibilities Plan and execute brand activations, events, and trade shows in Mexico and the U.S. Lead and scale the Birdies ambassador program, inspiring and managing field teams and activators. Oversee sourcing and production of branded materials: merchandise, uniforms, PR kits, displays, trade booths, and event setups. Manage procurement processes: requisitions, RFQs/RFPs, cost comparisons, purchase orders, and approvals. Negotiate with vendors to ensure high-quality, cost-efficient, and on-brand execution. Collaborate cross-functionally with Brand Managers, Social, and Operations to ensure consistency and excellence. Measure KPI and ROI of each activation and report results and learnings. Support U.S. events and launches, ensuring global consistency and local relevance. 🌟 The Ideal Candidate You are both a builder and a doer, someone who turns ideas into powerful brand experiences. You combine creative instinct with business acumen, understanding that every activation must inspire and deliver measurable results. You thrive in dynamic environments, lead with charisma and influence, and take pride in executional excellence. 🚀 Must-Have Requirements 3–5 years of experience in experiential marketing, brand activations, or event production, ideally within CPG, wellness, lifestyle, or food/beverage brands. Proven success in executing large-scale activations, events, or trade shows, from concept to post-event ROI analysis. Background in top BTL or 360° agencies or brand-side experience leading experiential or trade marketing initiatives. Strong aesthetic sense and attention to detail, able to translate brand positioning into premium, on-brand experiences. Exceptional negotiation and vendor management skills, with a proven track record of achieving extraordinary results with limited budgets. Procurement and purchasing expertise, including RFQs/RFPs, cost comparisons, vendor evaluation, and budget tracking. Charisma and natural leadership, with the ability to influence and inspire cross-functional teams, ambassadors, and agencies without formal authority. Analytical and process-oriented mindset, able to structure, track, and optimize hundreds of activations simultaneously. Tech-savvy, proficient in digital collaboration tools (Sheets, Asana, Notion, Airtable, or similar). Ability to combine creativity with operational discipline — turning ideas into scalable, measurable programs. High flexibility to travel frequently (national and international) and to work evenings and weekends as required by event schedules. Fluent English (C1) and native Spanish, required for daily collaboration with U.S. and HQ teams. Based in Guadalajara (HQ) or willing to relocate. 🚀 Nice-to-Have Requirements Experience in wedding, social, or premium event production, with strong creative and logistical capabilities. Exposure to global or regional brand environments, collaborating across multiple markets. Experience producing or sourcing merch, trade booths, uniforms, PR kits, or packaging. Familiarity with procurement or ERP systems (requisitions, approvals, budget control). Experience in field or ambassador programs similar to Birdies. Background in fitness, wellness, or sustainable consumer brands.

Responsibilities

Plan and execute brand activations, events, and trade shows in Mexico and the U.S. Lead and scale the Birdies ambassador program while overseeing sourcing and production of branded materials.