Job Description :
We are an innovative Korean fusion restaurant brand that integrates traditional flavors with modern dining experiences. As we continue to expand and refine our brand in the Singapore F&B scene, we are looking for an F&B Brand Manager to lead and shape our brand strategy, drive customer engagement, and manage marketing operations both online and offline.

Job Requirements :

• A Bachelor’s degree in Business, Marketing, Communications or related discipline.
• Minimum 2–3 years of experience in F&B marketing, brand management, or digital marketing.
• Strong understanding of brand development, positioning, and customer psychology.
• Experience working with social media, influencer marketing, and customer engagement tools.
• Passionate about food, hospitality, and storytelling through visual and experiential branding.
• Creative, analytical, and detail-oriented, with strong organizational and communication skills.
• Proficiency in design tools (e.g., Canva, Adobe) and digital platforms is a plus.
• Bilingual in English and Mandarin is an advantage (to liaise with content creators and regional vendors)

• Develop and execute branding strategies to elevate the brand image and positioning in the competitive F&B market.
• Manage marketing campaigns across digital platforms (Instagram, TikTok, Xiaohongshu, Google).
• Collaborate with chefs and operations teams to plan seasonal promotions and signature menu campaigns.
• Build and maintain brand partnerships, influencer marketing programs, and customer loyalty strategies.
• Oversee visual branding assets including in-store materials, social media content, and design elements.
• Monitor customer feedback, online reviews, and brand sentiment to enhance guest experience.
• Prepare monthly reports on marketing performance, ROI, and brand engagement metrics.
• Plan new outlet launches or pop-up collaborations in alignment with brand direction.

Job Requirements :

• A Bachelor’s degree in Business, Marketing, Communications or related discipline.
• Minimum 2–3 years of experience in F&B marketing, brand management, or digital marketing.
• Strong understanding of brand development, positioning, and customer psychology.
• Experience working with social media, influencer marketing, and customer engagement tools.
• Passionate about food, hospitality, and storytelling through visual and experiential branding.
• Creative, analytical, and detail-oriented, with strong organizational and communication skills.
• Proficiency in design tools (e.g., Canva, Adobe) and digital platforms is a plus.
• Bilingual in English and Mandarin is an advantage (to liaise with content creators and regional vendors).

Company Overview :
At KREAM Korean Cuisine, we believe great food deserves great storytelling. Located in the heart of Tanjong Pagar, we combine premium Korean flavors with contemporary presentation, immersive service, and a unique dining culture. We’re building not just a restaurant—but a brand people fall in love with.
As our Brand Manager, you’ll play a crucial role in shaping the narrative that connects our guests to our culinary identity