ADDITIONAL INFORMATION

Job Number25015753
Job CategorySales & Marketing
LocationThe Westin Excelsior Florence, Piazza Ognissanti 3, Florence, Italy, Italy, 50123
ScheduleFull Time
Located Remotely?N
Position Type Non-Management

POSITION SUMMARY

The F&B Marketing Executive will be an essential support to our Marketing Manager in all her daily activities with a particular focus and attention on Food&Beverage, for The Westin Excelsior and The St. Regis Florence.
With a collaborative, proactive and innovative spirit, she/he must develop successful F&B MKT activities coordinating with F&B teams via engaging working relationships, both for internal and external stakeholders.
He/She will be the ambassador of the two Hotels, curating every detail, collateral, experience lived by our guests, improving brand awareness and driving F&B Revenue.

REQUIREMENTS

• Possesses managerial, strategic, and planning mindset with decision-making capability
• Acts as a dedicated Brand ambassador, embodying brand values, is presentable and confident.
• Strong knowledge of key marketing principles and channels
• Communication, storytelling and content writing skills
• Ability to multitask, work under pressure and solve problems efficiently
• Shows innovation, proactivity, and resourcefulness. Up to date with food and beverages trends and best practices with particular focus on the luxury market
• Teamwork, ability to interact & engage with internal and external stakeholders with kind and collaborative approach.
• Strong organizational skills, with an understanding of consumer digital trends.
• Working knowledge of InDesign, Canva, Photoshop, Meta platforms, SEO and Google Ads
• Fluent in written and spoken English and Italian

Conducting Marketing Activities that Achieve Department Goals, with a strong focus on F&B.

The F&B Marketing Executive is responsible to create and promote on-brand F&B messaging to customers through various channels with the goal of enhancing the image of the restaurants, and bars of the hotel, driving consumer awareness and revenue, increasing market share, and building brand awareness.

• Ensure the proper execution of hotel-led F&B activities and events, managing the organization, curating every aspect from concept, operations with internal stakeholders and external suppliers, promotion and communication with media and influencers, following brand guidelines and Hotel goals, under the guidance of the Marketing Manager;
• Collaborate with the Marketing Manager to create, plan, and execute promotional programs to support Marketing goals and Hotel revenues.
• Lead and perform research studies to highlight consumer demographics and trends, and stay up-to-date with local and international best practices in the area of F&B Marketing, providing the Marketing Manager with useful insights and ideas. Seek and brainstorm on opportunities with the F&B Team.
• Plan, manage and execute F&B marketing campaigns, digital actions and maintain the image of direct (website, social media) and indirect (third party) digital and all offline channels with regular checks and content creation, making sure content is updated and reflecting Marketing & F&B goals as well as compliance with vanue brand standards and style guides.
• Prepare monthly recaps of F&B marketing activities, and prepare project marketing plans and reports, coordinating with the Marketing Manager and F&B Team.
• Develop and maintain positive and productive successful working relationships with other associates, especially with F&B Team, keeping high engagement.
• Manage Content Creation organizing photo and video shoots under the guidance of the Marketing Manager, creating and ensuring a correct distribution of the contents for property-collaterals, menu, brochure, online and social media channels and advertising.
• Ensure consistency in individual property’s voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual properties.
• Develop a F&B dedicated calendar for social media to integrate with the hotels principle social media calendar.

Marriott International applica una politica di pari opportunità. Crediamo nel valore di una forza lavoro diversificata e promuoviamo una cultura inclusiva che mette le persone al primo posto. Ci impegniamo a non operare discriminazioni in base a qualsiasi caratteristica personale protetta dalla legge, come disabilità o condizione di veterano, o dalla normativa vigente.
Noi di Westin ci impegniamo a offrire agli ospiti le condizioni per ritrovare il controllo e migliorare il benessere nei momenti di maggiore bisogno durante i loro viaggi, assicurando che possano sentirsi al meglio. Per realizzare la mission del brand, ovvero di diventare il marchio del wellness di punta nel settore dell’accoglienza, abbiamo bisogno di collaboratori che dimostrano passione e impegno per dare vita alla programmazione unica del brand. Vogliamo che i nostri dipendenti abbraccino le pratiche di benessere sia all’interno che all’esterno della proprietà. Se hai entusiasmo, voglia di essere in attività e ti prendi cura con orgoglio del tuo benessere, oltre ad avere uno spirito ottimista e avventuroso, allora sei la scelta ideale per Westin. Scegli un ambiente dove puoi svolgere al meglio il tuo lavoro, iniziare il tuo percorso verso i tuoi obiettivi, entrare a far parte di un fantastico team globale e diventare la versione migliore di te