About the role
This is an exciting opportunity to join the F&F clothing team. You will be pivotal in helping launch and drive the growth of F&F clothing on our website. As Marketing Manager, Online, you will lead the development and execution of marketing plans for clothing to drive customers to site and achieve commercial objectives.
Accountable for working with internal teams and agency partners to deliver impactful campaigns and marketing initiatives across all channels. This role is “expert” and often the first layer of management of people or projects.

You will be responsible for

• Develop and implement the online marketing strategy for Clothing, ensuring alignment with Tesco’s broader brand objectives and customer insights
• Lead the creation and delivery of multi-channel marketing campaigns based on trade and business objectives.
• Collaborate and brief in house teams to ensure alignment, teams to include Marketplace, Online, CRM, Trade, Content, and Performance Marketing.
• Serve as the point person to communicate commercial and brand priorities from the Marketing plan to the Trade/Content & Publishing team ensuring updates and launches ensuring deadlines are met
• Oversee the production of marketing assets, managing timelines, budgets, and creative outputs to ensure high quality, on-brand delivery.
• Apply customer insights and data to inform strategy, refine messaging, and optimise campaigns for maximum effectiveness.
• Partner with relevant teams and agencies to develop media plans that balance reach, engagement, and return on investment, ensuring efficient budget allocation.
• Coordinate with PR and Influencer Marketing teams to amplify campaigns through earned media and partnerships that drive traffic to the site.
• Monitor and report on campaign performance, managing relationships with creative and media agencies to ensure campaigns are delivered on time, within budget, and to a high standard.
• Coordinate 360 reporting across all relevant channels for weekly trade and monthly governance meetings, providing actionable insights and recommendations for continuous improvement.
• Champion the F&F brand

This role is a hybrid working role. It requires three days a week working at our head office in Welwyn Garden City. Does this sound like the role for you? If so, we would love to hear from you!
You will need

EXPERIENCE RELEVANT FOR THIS JOB:

• Proven experience in developing and executing digital marketing campaigns
• Ability to manage complex projects and multiple stakeholders.
• Knowledge of paid, owned and earned marketing channels
• Experience working with creative and media agencies to deliver high-quality campaigns.
• Ecommerce experience
• Budget management and optimisation for campaign efficiency.
• Understanding of measurement and reporting tools.
• Teamwork & collaboration
• Agency and stakeholder management.
• Creative thinker with a data- driven mindset

OPERATIONAL SKILLS RELEVANT FOR THIS JOB:

• Strong understanding of customer insights and datadriven decision-making.
  

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About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.
What’s in it for you

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You will be responsible for

• Develop and implement the online marketing strategy for Clothing, ensuring alignment with Tesco’s broader brand objectives and customer insights
• Lead the creation and delivery of multi-channel marketing campaigns based on trade and business objectives.
• Collaborate and brief in house teams to ensure alignment, teams to include Marketplace, Online, CRM, Trade, Content, and Performance Marketing.
• Serve as the point person to communicate commercial and brand priorities from the Marketing plan to the Trade/Content & Publishing team ensuring updates and launches ensuring deadlines are met
• Oversee the production of marketing assets, managing timelines, budgets, and creative outputs to ensure high quality, on-brand delivery.
• Apply customer insights and data to inform strategy, refine messaging, and optimise campaigns for maximum effectiveness.
• Partner with relevant teams and agencies to develop media plans that balance reach, engagement, and return on investment, ensuring efficient budget allocation.
• Coordinate with PR and Influencer Marketing teams to amplify campaigns through earned media and partnerships that drive traffic to the site.
• Monitor and report on campaign performance, managing relationships with creative and media agencies to ensure campaigns are delivered on time, within budget, and to a high standard.
• Coordinate 360 reporting across all relevant channels for weekly trade and monthly governance meetings, providing actionable insights and recommendations for continuous improvement.
• Champion the F&F bran