（高级）渠道拓展项目经理—零售 at F. Hoffmann-La Roche Ltd - Poland

Wuhan, Hubei, China -

Full Time

Start Date

Immediate

Expiry Date

01 Feb, 26

Salary

0.0

Posted On

03 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail Channel Management, Strategic Partnership, Business Analysis, Project Management, Consumer Insight, Digital Marketing, Negotiation Skills, Cross-Department Coordination, Performance Management, Market Strategy, Brand Management, Innovation, Patient Experience, Healthcare Knowledge, Data Monitoring, Agile Execution

Industry

Biotechnology Research

Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position 岗位名称：（高级）渠道拓展项目经理—零售工作地点：武汉负责公司与零售战略合作伙伴的深度合作。赋能、指导并协同合作伙伴零售推广团队，共同制定并执行覆盖线上与线下的全域零售策略，通过创新的商业模式和精准的内外部资源整合，确保零售终端销售指标的全面达成。您将有机会：零售价值链管理：与战略合作伙伴共同梳理符合美多芭特性的零售渠道体系，构建具有竞争力和差异化的零售价值链，确保美多芭在终端覆盖的持续优势和动力。零售生态管理与推广模式创新：与战略合作伙伴共同制定并执行美多芭在零售渠道的全域增长策略，包括线下药店覆盖、电商平台运营及O2O联动方案，体系化建立符合美多芭产品特性的零售渠道和生态结构。策划和提升美多芭在零售市场的品牌形象和影响力。监控和维护美多芭全渠道价格体系，针对市场波动及时调整各零售渠道的推广策略。探索创新的零售业务与推广模式（如：全域营销、数字化患者管理平台、患者关爱计划与工具、社区健康管理项目、创新支付解决方案等），以提升患者体验与治疗依从性。业务分析与绩效管理：建立完善的零售业务数据监控体系，定期分析业务进展、市场动态及竞争态势，及时调整策略以确保目标达成。零售团队整合赋能：指导并协同战略合作伙伴推广团队在零售端的推广活动，确保零售策略在终端的高效执行与闭环管理。内外部协同与资源整合高效整合内外部资源，横向拉通市场部、医学部、渠道团队、数字化团队，为零售策略的落地提供全方位的支持。为战略合作伙伴协调并提供必要的市场工具、培训、数据和营销内容，全方位赋能合作伙伴团队，共同提升终端推广效能。我们期待您：本科及以上学历；5年以上医药行业经验，至少3年负责零售渠道管理、医药电商和战略大客户管理（九州通）经验，有VBP产品成功零售运营经验者尤佳。对医药零售市场、患者服务及数字化营销有深刻理解和成功实践，具备成熟的零售合作伙伴资源。出色的消费者/患者洞察力，具备创新精神，能够设计并执行创新的零售市场项目。具备出色的合作伙伴管理能力和以消费者/患者为中心的市场思维相关能力：政策理解和行业洞察力、较强的策略分析能力、大客户管理和谈判能力、项目管理和敏捷执行能力、跨部门沟通协调能力 Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.

Responsibilities

The role involves deep collaboration with retail strategic partners to develop and execute comprehensive retail strategies across online and offline channels. Responsibilities include managing the retail value chain, innovating promotional models, and ensuring effective execution of retail strategies.