电商创新渠道客户经理 at F. Hoffmann-La Roche Ltd - Poland

, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

29 Mar, 26

Salary

0.0

Posted On

29 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Sales Management, Customer Maintenance, Business Growth Models, Negotiation, Strategic Cooperation, Marketing Activities, Collaboration, Resource Integration, User Analysis, Policy Tracking, Compliance, E-commerce, Healthcare, Brand Development, Market Feedback

Industry

Biotechnology Research

Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Principle Roles & Responsibilities / Accountabilities 主要职责/责任 (Major functions of the position) （职位的首要职能） 1、依据抗感染市场策略、行业发展及数据分析，结合内外部资源，制定并实施处方药业务在电商创新渠道目标客户的方案、销售管理以及客户维护，增加电商创新渠道线上覆盖； - 熟悉互联网医院、垂直电商平台、创新支付渠道的业务增长模式，了解各渠道业务模型； - 挖掘全国优质互联网医院、垂直电商平台、创新支付渠道资源，完成合作洽谈、签约及落地，搭建分层级的合作矩阵； - 深入洞察客户发展策略及方向，分析与我司的切入点和双方特点，进行框架协议谈判、战略合作评估、销售目标制定、投资计划制定等 - 同客户共建业务跟进管理机制，实施中不断优化，最大化投入产出比，推动业务持续向前发展 2、制定速福达电商创新渠道客户的联合发展计划，整合内外部资源，将联合发展计划落实，提升品牌声量； - 与电商创新渠道客户共同制定联合发展计划，结合客户特点，设计以推动业务为目的的合作项目 - 对客户用户画像进行深入分析，洞察用户需求、打造特定场，提升品牌声量； - 调研医药创新支付场景，设计可落地的合作方案，跟踪国家医保支付、医药电商支付相关政策变化，确保创新支付合作合规，及时调整合作模式； - 突破创新，与客户共建流感季营销活动，提升流感声量与品牌影响力； 3、与内部相关团队及生态圈内跨团队建立良好的沟通与合作机制，整合资源，最大化公司业务目标； - 积极配合市场部执行公司在零售端的品牌策略，扩大目标产品在C端知晓度 - 保持与数字创新团队的密切合作，积极探索“互联网医院诊疗+购药”的闭环模式，推动业务增长 - 同经销商管理团队及供应链等团队保持沟通，确保药品目标终端快速可及和便利性 4、其他相关工作； - 收集市场多方反馈，协助上级主管进行策略迭代，探索建立和优化以患者为中心的生态圈 - 不断提升自身业务能力，追求高绩效 - 上级指派的其他临时性任务 Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.

Responsibilities

The role involves developing and implementing sales strategies for prescription drugs in innovative e-commerce channels, focusing on customer acquisition and maintenance. It also includes collaborating with internal teams and external partners to maximize business goals and enhance brand visibility.