即时零售渠道经理 at F. Hoffmann-La Roche Ltd - Poland

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

29 Mar, 26

Salary

0.0

Posted On

29 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Strategy, Data Analysis, Sales Target Breakdown, Investment Planning, Disease Education, Supply Chain Management, User Insight, Brand Awareness, Collaboration, Communication, Feedback Collection, Performance Optimization, Business Growth, Healthcare Access, Patient-Centric Approach, Cross-Functional Teamwork, Strategic Planning

Industry

Biotechnology Research

Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The Position Principle Roles & Responsibilities / Accountabilities 主要职责/责任 (Major functions of the position) （职位的首要职能） 1、依据抗感染市场策略、行业发展及数据分析，与即时零售平台合作，共同推进速福达在即时零售渠道的拓展，实现业务增长 - 结合抗感染市场策略、即时零售行业发展趋势，与即时零售平台达成长期合作，共同推动速福达在即时零售市场的业务体量增长 - 深入洞察各个即时零售平台的发展现状，进行销售目标拆解、投资计划制定等 - 结合抗感染市场策略，根据即时零售平台特性与平台共创疾病教育活动计划，跟进落地实施，确保速福达在全国重点城市的即时零售平台上有充足的供给覆盖和蜂窝覆盖 - 有效利用即时零售平台的活动资源及数据，赋能连锁药店客户的供应链计划调整，推动全国重点连锁及区域重点连锁在即时零售平台的业务增长及活动共建 - 对各项业务过程指标跟进管理，实施中不断优化，最大化投入产出比，推动业务持续向前发展 2、深入洞察即时零售渠道用户画像，共创并执行扩大目标产品品牌声量的联合活动，并助力业务增长 - 深入洞察即时零售渠道用户画像及需求，与即时零售平台共创并执行联合发声项目，通过即时零售平台广泛扩大速福达品牌声量，与连锁药店客户形成共鸣，助力业务增长 - 深入洞察即时零售平台的潜在用户画像，利用平台工具触达潜在用户开展疾病教育，设计有效激活潜在用户的项目，助力目标产品在即时零售场景下的关键信息传递及转化 3、与内部跨团队建立良好的沟通与合作机制，整合资源，最大化公司业务目标 - 积极配合市场部执行公司在零售端的品牌策略，扩大目标产品在C端知晓度 - 保持与市场部的密切合作，针对即时零售市场多层级关键决策人保持品牌关键信息传递的统一性 - 同零售NKA等团队保持沟通，确保药品目标终端快速可及和便利性 4、其他相关工作 - 收集市场多方反馈，协助上级主管进行策略迭代，探索建立和优化以患者为中心的生态圈 - 不断提升自身业务能力，追求高绩效上级指派的其他临时性任务 Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.

Responsibilities

The role involves collaborating with instant retail platforms to drive business growth and expand the market presence of the product. It also includes executing joint activities to enhance brand visibility and ensuring effective communication across teams.