Family and Marketing Liaison at Educational Empowerment Group

Columbus, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

01 Sep, 26

Salary

0.0

Posted On

03 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Student Recruitment, Community Outreach, Lead Generation, Marketing Strategy, Brand Visibility, Stakeholder Management, Public Speaking, Data Analysis, Content Creation, Interpersonal Communication, Event Planning, Strategic Planning

Industry

Education Management

Description

Description Core Areas of Focus Student Recruitment: Lead the end-to-end recruitment lifecycle by identifying prospective families, generating high-quality leads and converting inquiries into active applications to meet school enrollment goals. Strategic Community Outreach: Cultivate and maintain high-impact community partnerships to secure resources that support student needs while actively leading grassroots canvassing efforts to build local awareness. Brand Visibility: Execute targeted marketing and promotional strategies to elevate the school’s reputation and visibility within the region. Enrollment Optimization: Develop and implement engagement initiatives designed to streamline student recruitment and meet ambitious enrollment targets. Primary Responsibilities Own school-level lead generation, including localized canvassing, information dissemination, and high-visibility community outreach; Secure and deliver high-quality weekly enrollment leads to meet established school benchmarks; Collaborate with the school leadership team, student ambassadors and parents to host weekly, engaging school tours and information sessions to build deep trust with current and prospective families; Partner closely with the school principal and enrollment coordinator to ensure a seamless, welcoming registration and onboarding process for new families; Serve as the primary conduit between the individual campus and the central marketing operations team to coordinate website updates, order promotional materials and align local needs with broader organizational campaigns; Capture dynamic on-the-ground media (photos, videos, testimonials), highlighting the school’s positive culture to fuel digital and social media marketing channels; Elevating charter schools Empowering students Emulating research-based practices Engaging stakeholders Collaborate on school-wide digital marketing initiatives, ensuring local execution aligns with corporate brand standards; Evaluate lead-to-application data monthly to identify bottlenecks and optimize the conversion pipeline; Continuously analyze local marketing practices to determine the most cost-effective and impactful methods for student acquisition; Actively participate in all assigned professional development training; Performs all duties as assigned; Reports directly to the Director of School Recruitment, with a dotted-line reporting relationship to the campus School Principal. Requirements Requirements Bachelor’s degree in marketing, communications, business administration, or a closely related field; A minimum of two (2) years of professional experience working within diverse urban communities, community organizing, or school recruitment; Exceptional verbal, written, and interpersonal communication skills, with a proven ability to present enthusiastically to families and community leaders alike; Strong collaborative skills and the emotional intelligence required to navigate complex stakeholder environments with professionalism and tact; Deep familiarity with the local neighborhood landscape, community organizations, and available regional resources; Satisfactory completion of all local, state, and federal criminal background checks.

Responsibilities

Lead the end-to-end student recruitment lifecycle by generating leads and converting inquiries into active applications. Manage community partnerships and execute marketing strategies to increase school visibility and meet enrollment targets.