Field and Events Marketing Manager at Qualtrics - Australia

Paris, Ile-de-France, France -

Full Time

Start Date

Immediate

Expiry Date

30 Apr, 26

Salary

0.0

Posted On

30 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Field Marketing, Event Management, ABM Programs, Sales Collaboration, Project Management, Data Analysis, Budget Management, Communication, Lead Generation, Marketing Automation, Salesforce, Tableau, Fluent in French, Fluent in English, Customer Engagement, Pipeline Growth

Industry

Software Development

Description

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing. Field and Events Marketing Manager Why We Have This Role We are seeking an experienced Field Marketing Manager to join our Global Field and Demand Generation Marketing Team. In this high-impact role, you will drive regional marketing strategies that directly fuel pipeline growth and revenue generation across our South Customer Unit, with particular focus on Enterprise accounts in two key growth markets: France and the Netherlands. As the strategic bridge between marketing, SDR, partner and sales teams, you will design and execute integrated campaigns, events, ABM programs, and targeted initiatives that engage priority audiences and generate high-quality leads. Our goal is to drive high-quality pipeline, deal acceleration and conversion, and bottomline results tied to revenue for and with the sales team. How You’ll Find Success Takes Strategic Initiative | You understand desired outcomes, gather necessary context, and work autonomously to drive results—navigating the complexities of regional sales cycles. Builds Trust Through Communication | You're an articulate communicator who influences effectively across teams and builds strong, trust-based relationships with sales stakeholders through outstanding collaboration. Drives Measurable Program Impact | You partner closely with sales to identify objectives and align on targets within key accounts, then design and execute prioritised engagement strategies before, during, and after each program or event. You focus efforts on high-value provider networks and decision-makers, managing streamlined lead flow from field marketing programs into marketing automation systems and directly to sales teams—maximiSing pipeline generation and conversion. Executes with Precision | You excel at managing multiple complex events and programs simultaneously with exceptional project management skills, meeting tight deadlines while ensuring seamless, positive customer experiences throughout. Leverages Data for Impact | You're proficient in Tableau, Salesforce, and other MarTech platforms, using data to drive regular, insight-led conversations with sales leadership about program performance, pipeline health, and optimisation opportunities. Manages Budget Strategically | You take a cost-conscious approach to budget management, ensuring effective reconciliation and maximising ROI across all field marketing initiatives. Leads and Inspires | You demonstrate strong leadership qualities, creating an environment where cross-functional teams—from Marketing and SDR to Sales—feel inspired, encouraged, and motivated to achieve shared goals. How You’ll Grow Develop Strategic Leadership | Strengthen your ability to lead with influence, inspiring cross-functional teams and motivating stakeholders to achieve exceptional results. You'll build meaningful relationships with senior leadership and evolve into a trusted strategic partner who shapes regional go-to-market success. Master World-Class Marketing Excellence | Take ownership of innovative, high-impact ABM campaigns and marketing programs for our most strategic accounts. You'll refine your craft by designing integrated initiatives that set the standard for field marketing excellence across France and the Netherlands. Sharpen Strategic and Analytical Skills | Enhance your strategic thinking, project management capabilities, and data analysis expertise through complex, multi-market campaigns that directly impact pipeline and revenue outcomes. Expand Your Professional Network | Build deep collaborative relationships across sales, product marketing, content, SDR, and revenue operations teams—broadening your influence and understanding of the full customer journey. Accelerate Your Career Trajectory | Potential for significant career growth as we recognise and nurture talent within the team. Things You’ll Do Strategic Planning & Execution | Develop and execute a comprehensive field marketing strategy for France and the Netherlands in close partnership with Customer Unit leadership and cross-functional stakeholders. Design an optimised program mix—including field events, ABM initiatives, webinars, and sponsorship activations—that meets and exceeds pipeline and revenue targets. Lead Enterprise ABM Excellence | Serve as the primary owner for localising, executing, and scaling our enterprise ABM motions across the CU. Drive strategic account selection, map customer journeys for our ideal customer profiles (ICPs), and ensure consistent, high-touch execution that generates qualified leads and accelerates deal conversion in targeted accounts. Deliver Performance-Driven Results | Own the end-to-end execution of all regional marketing programs with relentless focus on measurable outcomes. Track and report on pipeline generation, revenue impact, and program ROI using Salesforce dashboards and Tableau analytics. Partner Marketing | Collaborate closely with the EMEA Partner Marketing Lead to design and execute co-marketing campaigns (events, webinars, digital campaigns) with key strategic partners for South. Manage Budget Strategically | Oversee the allocated regional marketing budget with exceptional fiscal discipline and cost consciously, prioritising investments that deliver the highest measurable ROI across all field marketing initiatives. Create Compelling Marketing Assets | Develop and localise marketing content including web pages, videos, playbooks, and landing pages that resonate with French audiences. Drive Cross-Functional Collaboration | Build and maintain strong relationships across marketing (content, campaigns, events, digital), sales development, enterprise account executives, and sales leadership. Enable Sales Success | Partner closely with the sales development team and account executives to optimise lead follow-up processes. Drive Measurable Business Outcomes | Solution-oriented and outcome-obsessed, designing every initiative with clear pipeline generation and Annual Contract Value (ACV) targets. You focus relentlessly on metrics that matter—qualified pipeline created, deals accelerated, and revenue closed—constantly optimising to maximize business impact. Ensure Operational Excellence | Work in close partnership with marketing operations to establish proper measurement frameworks, tracking requirements, and campaign management in Salesforce and other MarTech platforms—ensuring data accuracy and actionable insights. Champion Regional Market Expertise | Act as the voice of France and the Netherlands within the broader marketing organisation, bringing critical market insights, cultural nuances, and competitive intelligence to strategy discussions. Own French localisation efforts—ensuring all marketing content, messaging, and campaigns are culturally relevant, linguistically accurate, and resonate authentically with local audiences. Partner with translation resources and regional stakeholders to maintain brand consistency while adapting to regional preferences. What We’re Looking For On Your CV Passion for Marketing with 7+ years relevant work experience Ability to manage multiple projects working with a variety of stakeholders across the business Experience holding event budget authority and managing budgets across an event series Experience having pipeline building responsibility Experience with Salesforce.com, Asana, and marketing automation platforms (MAPS) (building emails, lists and landing pages) Must be metrics-driven Able to successfully execute those projects with little oversight from your manager Can-do attitude, eager to take on projects and actively seeks out opportunities Very detail-oriented, extremely organised and able to keep others on task too Excellent interpersonal skills Travel for events will be required Fluent in French and English What You Should Know About This Team Our global marketing team is deeply invested in understanding our customers’ needs, behaviors, and pain points. Every event, campaign and strategy is designed with the end-user in mind to create meaningful and impactful connections. The technologies and methods of field marketing you will be working on are considered by many to be the future of marketing, so this is an innovative and exciting role to be in. By showing top strategic clients that Qualtrics has a best-in-class solution for their needs, you will help us to create sales opportunities with these companies and grow our marketing pipeline across the EMEA region. Our Team’s Favourite Perks and Benefits Qualtrics Experience Program - a bonus each year for an experience of your choosing Worldwide and diverse community that enjoys helping each other Our offices are in the center of our work life and we take pride in creating an open and collaborative work space At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic. Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know. Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

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Responsibilities

The Field and Events Marketing Manager will drive regional marketing strategies to fuel pipeline growth and revenue generation, focusing on Enterprise accounts in France and the Netherlands. This includes designing and executing integrated campaigns, events, and targeted initiatives to engage priority audiences and generate high-quality leads.