Key Responsibilities:

Be the regional marketer for our gritty, high-performing Canada sales team based in Toronto. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.

• Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks
• Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up
• Devise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematics
• Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content
• Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers
• Own local pages for website including regional specific content such as compliance and thought leadership
• Drive and deliver a strong customer story pipeline, both written and video
• Support sales teams in targeted enterprise account outreach
• Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

• Generalist marketing experience supporting a dedicated region
• Experience organising and participating in events and conferences
• Exposure to marketing and sales tech including email platforms, CRM, design
• Imaginative on campaign tactics and execution to help Heidi cut through
• Strong content creation skills, good instinct for design and great writing prowess
• Highly detail orientated with excellent follow through
• Loves building from scratch and working with sales teams

Please refer the Job description for details