Field Marketing Executive at Riskonnect

Atlanta, Georgia, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Feb, 26

Salary

0.0

Posted On

17 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Management, Salesforce CRM, HubSpot, Event Marketing, Google Analytics, Email Marketing, Data Hygiene, Project Management, Problem Solving, Communication, Attention to Detail, HTML, CSS, Lead Nurturing, Automation, Event Registration

Industry

Software Development

Description

Field Marketing Executive Responsibilities Campaign Management & Execution * Build end-to-end marketing campaigns in both Salesforce CRM and HubSpot, ensuring synchronization between platforms * Create and manage HubSpot campaigns including but not limited to static lists, workflows, forms, and landing pages that drive conversions * Develop comprehensive campaign assets including registration forms, multi-touch email sequences, and automated workflows * Manage pre-event email communications to maximize attendance and engagement Event Marketing Technology * Build and configure event registration sites in Swoogo, including both activation registration and CPE (Continuing Professional Education) certificates * Create automated event communication sequences including: * Registration confirmations * Pre-event reminders (24-hour and 1-hour) * Post-event follow-ups (thank you, missed you, CPE delivery) * Integrate Swoogo with HubSpot to ensure seamless data flow, audience segmentation, and registration status’ Analytics & Optimization * Implement Google Analytics tracking across all campaigns and event properties * Monitor campaign performance and provide insights on registration rates, attendance, and engagement * Maintain data hygiene across CRM, HubSpot, and Swoogo platforms Required Qualifications * 3+ years of experience in marketing operations, campaign management, or digital marketing * HubSpot experience including campaigns, workflows, forms, landing pages, and list management * Salesforce CRM experience * Hands-on experience with event marketing platforms (Swoogo experience is a major plus; experience with Cvent, Splash, or similar platforms also valued) * Solid understanding of marketing automation and lead nurturing strategies * Working knowledge of Google Analytics and UTM tracking * Exceptional attention to detail with the ability to manage complex, multi-step processes * HubSpot (intermediate to advanced) * Salesforce CRM platforms (helpful but not required) * Event management software (Swoogo preferred, but not required) * Google Analytics * Email marketing best practices * Basic HTML/CSS (helpful but not required) Soft Skills * Highly organized with excellent project management capabilities * Ability to create process and/or system documentation * Proactive problem-solver who can troubleshoot technical issues independently * Strong communicator who can collaborate with cross-functional teams * Deadline-driven with ability to manage multiple campaigns simultaneously

Responsibilities

The Field Marketing Executive is responsible for building and executing end-to-end marketing campaigns, managing event marketing technology, and optimizing campaign performance through analytics. This role involves creating campaign assets, managing event communications, and ensuring data hygiene across multiple platforms.