At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

Braze is looking for a Field Marketing Lead to align with regional go-to-market teams on driving pipeline through virtual and in-person event activations to hit quarterly and annual targets. This role will develop our regional and sponsored event programs for the go-to-market team, with the purposes of generating and accelerating pipeline. If you have a passion for building community through creative activations, we’d love to have you join our growing marketing team. You’ll develop and establish what it means to be part of the “Braze Experience” beyond the actual product experience. You will collaborate across the entire marketing team to build out brilliant experiences across both physical and digital properties for our prospects.

Responsibilities:

• Be a strategic partner to our regional and go-to-market teams, including Partnerships, Sales, and Customer Success, on the development and execution of our field marketing event strategy, consisting of both in-person and virtual activations, with the primary focus of generating and accelerating pipeline
• Drive the development of Braze’s “always-on”, regional event and regional campaign strategy including, but not limited to, webinars, roundtables, workshops, peer to peer networking, tradeshow, nurture, email and more.
• Research, recommend and execute on sponsored events that will help us target key verticals and include key partners from our Braze Tech Partners (Alloys)
• Develop an event marketing management process, clearly defining roles and responsibilities and ensuring consistency across all events
• Manage event logistics, budget and on-site coordination (when relevant)
• Develop post-event strategy inclusive of ensuring the appropriate GTM segments are following up with event registrants in a timely manner and thoughtful follow up with event attendees is planned and programmed
• Work with the marketing and go-to-market teams to ensure we’re hitting our audience development goals, both through marketing-owned channels such as Marketo emails and Linked ads, as well as enabling sales to drive attendance from their target accounts - you will ultimately be responsible for ensuring that we’re tracking appropriately to hit registration targets
• Measure ROI through metrics analysis and reporting via SFDC/Marketo
• Partner with our brand marketing team to ensure that production quality adhere to brand standards
• Partner with others on the EMEA regional team on content narratives and speakers for an event and digital amplification is included where appropriate.
• Collaborate with the Digital Marketing lead to ensure alignment.