Field Marketing Manager - China at Minor International

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

0.0

Posted On

24 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Commercial Activation, Digital Conversion, Brand Strategy, Localized Campaigns, Strategic Collaborations, Digital Commerce, Douyin, Livestream Commerce, Content-to-Conversion, Performance Marketing, Project Management, Stakeholder Coordination, Mandarin, English, Revenue Growth

Industry

Hospitality

Description

Company Description Minor Hotels is at the heart of the world’s most exciting cities, nestled on the world’s most beautiful beaches, and hidden within the most remote jungle retreats. Let us show you the world, from seamless city stays to exclusive safari lodges and luxury resorts on private islands. Savour world-class dining at our collection of Wolseley restaurants, or sip cocktails with trendy socialites at SEEN. Embrace holistic wellness through revitalising therapies, or embark on the journey of a lifetime by train, luxury cruise or private jet. Wherever your adventure takes you, we’re there. Discover the world with Minor Hotels. Job Description The Field Marketing Manager, China, is responsible for driving hotel-level demand generation, commercial activation, and digital conversion performance across Minor Hotels’ portfolio in China. Reporting to the Director of Brand Marketing & Communications, this role plays a critical function in translating brand strategy into measurable business outcomes, supporting operating hotels and Joint Venture partners through localized campaigns, strategic collaborations, and digital commerce initiatives. With a strong focus on China’s platform-driven ecosystem, the role leads execution across Douyin, livestream commerce, and content-to-conversion initiatives, ensuring marketing directly contributes to revenue growth, distribution diversification, and market competitiveness. 1. Hotel Demand Generation & Market Activation Plan and execute city-level campaigns, hotel activations and tactical marketing initiatives to drive occupancy, ADR and revenue Support hotel openings, need periods and underperforming assets with targeted, performance-driven marketing plans Ensure alignment between brand initiatives and hotel commercial objectives 2. Douyin Ecosystem & Livestream Commerce Lead execution of Douyin strategy, including content planning, KOL collaboration, livestream operations, and group-buy conversion Drive direct revenue contribution through Douyin, optimizing full-funnel performance (awareness → engagement → conversion) Establish scalable best practices and playbooks for property-level implementation 3. Collaboration & Brand Activation Develop and execute cross-industry collaborations (lifestyle, luxury, culture, F&B) to enhance brand relevance and drive guest acquisition Create locally resonant campaigns and experiences that deliver both visibility and commercial impact 4. Hotel & JV Partner Enablement Support operating hotels and JV partners with hands-on marketing execution and campaign deployment Deliver training and capability building in Douyin, digital campaigns, and performance marketing Act as the bridge between central strategy and property-level execution 5. Performance & Commercial Impact Tracking Monitor and analyze performance across key business metrics (occupancy, conversion, revenue, ROI) Provide actionable insights to optimize campaign effectiveness and commercial outcomes Ensure transparency in marketing contribution to hotel revenue Qualifications 5–8+ years of experience in hospitality, lifestyle or digital marketing, with strong commercial focus Proven experience in Douyin ecosystem, livestream commerce, or digital campaign execution in China Strong understanding of China consumer behavior and platform dynamics Experience supporting multi-property portfolios or regional marketing execution preferred Strong project management and stakeholder coordination capability Fluent in Mandarin and English Strong commercial mindset with focus on revenue and performance Agile, hands-on and execution-driven Strong collaboration and influencing skills across stakeholders Creative with strong sensitivity to local trends and digital culture High ownership and accountability Company Location: Minor Hotels Corporate

Responsibilities

This role is responsible for driving hotel-level demand generation, commercial activation, and digital conversion performance across the Minor Hotels portfolio in China. Key duties include executing localized campaigns, leading Douyin strategy, and ensuring marketing directly contributes to revenue growth and market competitiveness.