ABOUT COGNITE

Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year . In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.

WHO YOU ARE

• Experience in the Industrial space like Oil & Gas or Manufacturing is required
• 4+ years of field marketing experience in a B2B SaaS or technology company
• Strong campaign orchestration, persona, and buying cycle experience.
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
• Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success.
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams.
• Experience with webinars and virtual event platforms is a plus
• Working knowledge of a modern martech stack a plus - Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc.
• Experience co-marketing with technology or channel partners in the field a plus.
• Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.
  Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets
• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
• Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights.
• Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce.
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
• Support partner demand generation opportunities.
• Build relationships with new and existing vendors and associations to drive market penetration.