We’re looking for a
FIELD MARKETING MANAGERThis role is Remote, United States
Cornerstone is looking for a Field Marketing Manager to join our Demand Generation team. We are looking for a creative, driven integrated campaign manager to focus on building compelling, bold marketing campaigns that create real pipeline in some of our key industry verticals, specifically Healthcare and Public Sector.
If you are looking to repeat the same buzzword-filled, boring email copy in every inbox – this job isn’t for you. We need someone willing to test, execute and find new ways to bring Cornerstone’s leading learning solutions to the market.

WHO WE ARE:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

• Collaborate with key sales, marketing, and business development stakeholders to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target industry verticals.
• Own the demand generation strategy for your specific verticals in alignment with broader marketing strategies and goals.
• Manage and execute regional events and tradeshows, creating a distinct presence for Cornerstone that drives in-person engagement.
• Partner with ABM manager on targeted account programs that align to the overall demand generation strategy.
• Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets.
• Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes.
• Work closely with our BDR teams to tailor the broad marketing messaging for “one-to-few” outreach programs.
• Measure, analyze and report on the impact of campaign and demand activities on sales pipeline.