Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you’ll be part of a passionate team that’s dedicated to accomplishing hard things.
As the Field Marketing Manager for Financial Services & Insurance in Northern Europe at Appian, you will lead demand generation initiatives targeting the Financial Services and Insurance sectors across the region. Reporting to the Director of Marketing for Northern Europe, your role will focus on driving growth through strategic planning, execution, and optimisation of industry-wide and account-based marketing campaigns. Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region.
You will be results driven and will work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives. This role requires a good understanding of marketing best practices and trends, plus the ability to be hands-on whenever necessary to get work done.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or related field
• Minimum of 4-6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
• Proven track record of successfully developing and executing demand generation strategies that drive pipeline growth and revenue expansion within the Financial Services industry.
• Account Based Marketing experience
• Strong personal and cross-functional team leadership skills
• Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Excellent communication, collaboration, and stakeholder management skills.
• Strategic thinker with the ability to translate market insights into actionable marketing plans.
• Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets.
  This role is based at our London office at 20 Fenchurch Street. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

• Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets.
• Create and implement account specific marketing plans in collaboration with account teams.
• Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
• Collaborate closely with sales leadership to ensure alignment between marketing and sales initiatives, optimize lead management processes, and drive revenue growth.
• Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimize marketing programs for maximum impact and efficiency.
• Help Identify and prioritize key buying personas, and target accounts to customise messaging and content for maximum relevance and engagement.
• Partner with cross-functional teams, including SDRs, Partner Marketing, Digital Marketing, PR & Comms and Customer Marketing to combine integrated marketing efforts in the best way possible.
• Stay abreast of industry trends, competitive landscape, and customer insights to inform marketing strategies and identify new opportunities for growth.