Field Marketing Manager, Financial Services at Pure Storage

, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

08 Jan, 26

Salary

224000.0

Posted On

11 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Strategic Account Marketing, Financial Services, Campaign Execution, Data-Driven Optimization, Multi-Channel Marketing, Customer Journey, Analytical Skills, Collaboration, Budget Management, Sales Alignment, Market Trends, Buyer Needs, GTM Motions, Performance Metrics, SaaS

Industry

IT Services and IT Consulting

Description

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE You are a crucial revenue engine, chartered to accelerate pipeline and drive growth for the Financial Services vertical segment in the Americas Core Region; Enterprise, Commercial & Corporate segments. This strategic and hands-on role serves as the primary marketing liaison, blending strategic planning with end-to-end campaign execution and journey management across multiple channels. You will build and strengthen customer relationships by working closely with the Enterprise Line of Business, sales teams, channel partners to achieve aggressive growth targets. WHAT YOU'LL DO Strategically design, execute, and own the integrated marketing plan for the Americas Financial Services vertical segment to deliver high-quality pipeline and exceed regional bookings targets. Establish yourself as the trusted marketing advisor for the Financial Services vertical, Enterprise Line of Business, sales and partner organizations, leading cross-functional alignment and providing necessary tools and resources to maximize market impact. Lead the full campaign lifecycle, from collaborating with corporate teams to localize global content, to creating and managing multi-channel initiatives that engage target audiences throughout the buyer's journey. Drive data-driven optimization by rigorously tracking and analyzing campaign performance (KPIs, pipeline velocity, ROI) and monitoring industry/competitive trends to provide insights that maximize marketing budget effectiveness. Oversee and manage marketing budgets with excellence, ensuring strategic allocation and resource efficiency across all initiatives. WHAT YOU BRING Demonstrated success developing and scaling B2B marketing programs, specifically within the Enterprise and Commercial segments with a focus on the Financial Services market. B2B field marketing experience, focused on strategic account marketing in enterprise tech or SaaS environments. Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions. Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development. Expertise in creating and executing multi-channel, integrated marketing campaigns, buyer journeys and co-marketing initiatives that result in new customer acquisition and sustained business expansion at existing customers. A strong analytical, data-driven mindset with the ability to translate performance metrics and market trends into compelling business cases and actionable marketing strategy. Exceptional execution capabilities and the proven ability to thrive in fast-paced, high-growth environments while collaborating effectively with all levels of management, peers, and external partners. Must be flexible and willing to travel to various locations, including international destinations if needed, to fulfill job responsibilities up to 50% of the time. #LI-REMOTE Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations. This role may be eligible for incentive pay and/or equity. There is no application deadline and we accept applications on an ongoing basis until the job is filled. The annual base salary range is: $118,000—$224,000 USD WHAT YOU CAN EXPECT FROM US: Pure Innovation: We celebrate those who think critically, like a challenge and aspire to be trailblazers. Pure Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been Named Fortune's Best Large Workplaces in the Bay Area™, Fortune's Best Workplaces for Millennials™ and certified as a Great Place to Work®! Pure Team: We build each other up and set aside ego for the greater good. And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources and company-sponsored team events. Check out purebenefits.com for more information. ACCOMMODATIONS AND ACCESSIBILITY: Candidates with disabilities may request accommodations for all aspects of our hiring process. For more on this, contact us at TA-Ops@purestorage.com if you’re invited to an interview. OUR COMMITMENT TO A STRONG AND INCLUSIVE TEAM: We’re forging a future where everyone finds their rightful place and where every voice matters. Where uniqueness isn’t just accepted but embraced. That’s why we are committed to fostering the growth and development of every person, cultivating a sense of community through our Employee Resource Groups and advocating for inclusive leadership. Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. JOIN US AND BRING YOUR BEST. BRING YOUR BOLD. BRING YOUR FLASH.

Responsibilities

You will design and execute the integrated marketing plan for the Financial Services vertical segment, focusing on pipeline delivery and exceeding bookings targets. This role involves leading the full campaign lifecycle and optimizing marketing strategies based on data-driven insights.