Field Marketing Manager – Industry Marketing Manufacturing/Automotive at ServiceNow

Munich, Bavaria, Germany -

Full Time

Start Date

Immediate

Expiry Date

30 Jul, 26

Salary

0.0

Posted On

01 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Field Marketing, Demand Generation, B2B Marketing, Event Management, Strategic Planning, Data Analysis, ROI Analysis, Campaign Management, Vendor Management, Sales Alignment, CRM, Tableau, Microsoft 365, AI Tools, Communication, Project Management

Industry

Software Development

Description

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description The Field Marketing Manager – Manufacturing/Automotive, will be responsible for developing and implementing and the industry marketing strategy and plan in the EMEA Central (DACH + CEE) region. This includes creating targeted campaigns and defining the marketing mix to drive demand, conversion and meet pipeline goals. The position, as part of the local field marketing team, works very closely with the regional sales, business units, as well as the EMEA teams. It will have responsibility for performance analysis and reporting, relying on data driven insights to build and execute the future strategy. This is a unique opportunity to play a key role in an exciting, fast growing business. Define solution marketing strategy aligned with sales to create and execute a targeted marketing plan that accelerates deals and builds pipeline. Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Events to deliver best-in-class demand generation and progression campaigns and activities Be an expert in B2B marketing tactics and know what makes up a good campaign, using a diverse marketing mix, with clear objectives and ROI Understand end-to-end event management, implement the pre, during and post event activity, including contract negotiation, vendor management, campaign creation, lead management, analytics. Engage with AEs, and Business Development Reps to track lead follow-up, qualification, and conversion of deals. Monitor, analyse, and report on marketing campaign effectiveness and ROI. Partner with the sales team and customer advocacy to grow the database of public customer references for the territory Evaluate marketing opportunities with third-party vendors, partners, and agencies Manage a marketing budget and track spend Contribute occasionally, or take on other tasks or projects in support of colleagues Qualifications To be successful in this role you have: The role requires you to work collaboratively across multiple stakeholder groups internally and externally, within the region, and outside of the region Bachelor or Master’s degree in business with focus on Marketing, or equivalent practical experience Several years of field marketing experience in a business to business technology company Exceptional communication skills in German and English Ability to travel within DACH/CEE (up to 20%) Familiar using AI in everyday work, MSFT 360, BI tools, CRM, Tableau and other digital marketing tools Comfortable working/coordinating/communicating with colleagues who are geographically dispersed Strategic and creative mind, understanding all facets of field marketing and international business Experience in regional marketing, marketing operations and localisation processes, with the ability to clearly collaborate plans with multiple teams Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Employee Type: Regular Region: EMEA - Europe, Middle East and Africa Work Persona: Flexible or Remote

Responsibilities

Develop and execute industry-specific marketing strategies for the manufacturing and automotive sectors in the DACH/CEE region. Collaborate with regional sales and cross-functional teams to drive demand generation, pipeline growth, and campaign performance analysis.