THE OPPORTUNITY

Are you a strategic thinker with a passion for driving B2B marketing initiatives and a proven track record in collaborating closely with sales teams? If so, you will thrive in our hybrid work environment at Nutanix, where you’ll have the opportunity to execute impactful field marketing activities across the Northern and Eastern European region, engage with key stakeholders, and contribute to our growth while enjoying flexibility in your work-life balance. We are looking for a self-starter that takes control and manages the region and is not afraid to role up their sleeves and simply gets things done.

• Manage and execute field marketing activities across the region mainly focused on Nordics but not limited to this region, to drive lead generation and demand on target accounts.
• Collaborate closely with sales leaders and account executives to align marketing strategies with sales goals and priorities and get their buy-in on projects.
• Be energetic and motivated to bring new ideas to the table to improve Nutanix go-to-market and drive up conversion rates for campaigns overall.
• Campaign management: focus on net new prospect accounts and work with sales on finding the right campaigns to reach that audience for them.
• Create Marketing Qualified Leads (MQLs) through campaigns and manage lead follow up and flow with Sales Development Reps (SDRs), Inside Account Executives (IAEs) and Account Managers. Make sure to track via SalesForce and manage conversion based on opportunity creation quantity and value of opportunity in annual contract value (ACV).
• Amplify the Nutanix visibility and increase our volume of mentions in business media developing the NEEUR social media channels.
• Use the customer references as a strong message to go-to-market via digital campaigns or other campaigns.
• Drive webinars, bootcamps, events, direct mails etc. in region to create a recurring agenda of activities and down the funnel conversion.
• Track, measure and report back to the business on key performance indicators and overall effectiveness of activities. Goals will be shared by Regional Marketing Director based on EMEA targets.
• Oversee budget management for marketing initiatives, ensuring efficient use of resources and alignment with overall strategies.
• Develop and implement strategic marketing plans for market engagement and assess the performance of marketing campaigns.
• Establish clear first-year objectives, including measurable KPIs related to lead generation, event success, and collaboration with sales teams.